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Diageo International 

Diageo Africa, Eastern Europe and Turkey

Russia, Eastern Europe and Turkey are now consolidated into one region with Africa, as these markets share similarities in terms of growth profile and our strategic focus on the emerging middle class consumer.

Africa represents Diageo's largest group of emerging markets in terms of net sales and employs over 5,300 people (one in four of Diageo's total workforce worldwide).

Guinness is at the heart of our Africa business, being brewed in over 20 countries and exported to many others. Through our local businesses, we also produce and sell a range of local African beers including Tusker, Senator, Serengeti Premium Lager and Bell. Beyond beer, Diageo is the number one premium spirits company in Africa with leading brands in their categories, including Johnnie Walker, Smirnoff, Baileys and Gordon's. We also produce a small number of non-alcoholic carbonated malt-based drinks including Malta Guinness and Alvaro.

Russia and Eastern Europe is a diverse, fast accelerating market offering great opportunities for growth. The territory comprises 34 countries, where Diageo has two in-market companies, in Russia and Poland, and distributor partners working in the remaining 32 countries.

Our business in Turkey is well positioned to capture the myriad opportunities presented by the growing number of middle class consumers, notwithstanding the introduction of new advertising regulations in 2013.