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Diageo International 

Diageo Africa

Africa represents Diageo’s largest group of emerging markets in terms of net sales and employs over 5,300 people (one in four of Diageo’s total workforce worldwide) in its businesses in Africa and many more indirectly through the production, distribution and promotion of its brands.

We are proud of our history on the continent, with the first recorded exports of Guinness to Sierra Leone in 1827. Today, while Guinness remains at the heart of our business, being brewed in over 20 countries and exported to many others, our range of brands and geographic reach has expanded and our supply presence has grown to support it.

Through our local businesses, we produce and sell a range of local African beer brands including Tusker, Senator, Serengeti Premium Lager and Bell. Beyond beer, Diageo is the number one premium spirits company in Africa with leading brands in their categories, including Johnnie Walker Scotch whisky, Smirnoff vodka, Baileys and Gordon’s gin. We also produce a small number of non-alcoholic carbonated malt-based drinks including Malta Guinness and Alvaro.

Diageo in Africa is comprised of 13 breweries, one of which is with our joint venture in South Africa. In addition we brew beer with third party operators in 16 other African countries. We own 15 bottling plants and one glass plant, as well as one maltings facility and a glass manufacturing facility.