Code & Policies

Our code of business conduct sets out our commitment to conducting business in accordance with the laws and regulations to which our activities are subject, and in a way that brings to life our Diageo purpose and values.

Underpinning our code are our global policies, which help us translate these commitments into actions and help guide our daily activities.

Diageo code of business conduct

Diageo's Code of Business Conduct (our Code) sets out the way we work, our commitments and what is expected of each of us, built around our purpose, values and aspirations.
Our Code provides guidance on key areas of compliance and outlines our responsibilities. The revised version of our Code, launched in July 2015, does all this with improved clarity, in a more engaging format, with a focus on key risk areas for our business.

Our Code applies to everyone working for Diageo worldwide and anyone working on behalf of Diageo- all agents and representatives, consultants, contractors and temporary employees. As employees or representatives of Diageo we are all expected to comply with our Code and Diageo policies in addition to all laws, regulations and industry standards.

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Global employee alcohol policy

Diageo brands are enjoyed by millions of consumers around the world every day. For most people, drinking responsibly is a pleasurable part of a balanced and healthy lifestyle. Responsible drinking is at the heart of our business and we are committed to providing leadership on this agenda both internally, and in society at large.

Diageo recognises that most of its employees drink responsibly but as a company we need to set out the standards that are required; the serious consequences, both for the individual and for the business, when these standards are breached; and the support that will be provided to employees who are unable to meet these standards. Click here to read more about our employee alcohol policy.

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Global corporate security policy

We are committed to protecting our people, assets, brands and reputation by ensuring we have an effective and robust approach to the management of security risks. We will act to mitigate security risks by establishing and meeting minimum security standards across our business and applying more robust measures where necessary. Click here to read more about our corporate security policy.

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Diageo marketing code

As the world’s leading premium drinks company, Diageo is aware of the positive, and sometimes negative role alcohol can play in the lives of individuals and in society. For us, world class marketing means not just responsible marketing, but also marketing responsible drinking.

We understand our responsibility to develop, produce, market and sell our brands responsibly. We also believe that there is a shared responsibility with individuals, families, governments, law enforcers and educators to address alcohol misuse with respect to diverse cultures around the world. In aspiring to change consumer attitudes and behaviour, we recognise that we cannot achieve behavioural or cultural change by ourselves, and we will continue to find opportunities to work in partnership with others to bring about change.

The updated and revised Diageo marketing code (July 2012) builds on earlier versions of the code, and incorporates feedback from a wide range of external stakeholders as well as a range of current and new guidance and enhanced compliance requirements, reflecting our ongoing commitment to remain at the forefront of responsible marketing and effective self-regulation. While it is more detailed in this respect, responsibility is all about principles, and the principles and the spirit underpinning the code remain the same.

We consider the code as an enabler to great creativity and leading-edge marketing and we hope it inspires all our stakeholders to continue to work together with us, to deliver responsible alcohol marketing and effective self-regulation across the industry and the globe.

For further information regarding Diageo's commitment to responsible marketing and innovation, and to download a copy of the Diageo Marketing Code, please visit our global responsible drinking resource

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Global environment policy

As the world's leading premium drinks business, Diageo will manage its global operations in a way that supports environmental sustainability and bio-diversity. Each of our businesses is committed to meeting the following standards of performance on those key aspects of our operations that have environmental impacts and/or implications. Business partners, suppliers and contractors are encouraged to have similar approaches. Click here to read more about our environmental policy.

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Global human rights policy

Diageo recognises its responsibility for the impact of our activities on our employees, on consumers of our products and on the communities within which we operate.

We recognise our broad responsibility embodied in the expectations of civilised society and in the Universal Declaration of Human Rights to use our influence to promote and protect human rights and freedoms by establishing clear ethical standards for ourselves and foster similar standards in all third parties who act with us or on our behalf.

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Global occupational health and safety policy

Diageo is firmly committed to ensuring the occupational health, safety and well being of its employees. Each employee plays a critical role in ensuring the quality and safety of the working conditions in each Diageo facility. In this regard our goal is for all aspects of Diageo’s businesses to be conducted in compliance with applicable health and safety laws and regulations, company policies and best practices pertaining to work place health and safety.

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Privacy policies

Diageo's privacy policy and cookie notice can be found at the bottom of each page of

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Global quality policy

Diageo is firmly committed to leading Quality and providing brands, which our consumers adore.

We will define, protect and grow our brands through the rigorous application of quality standards and principles to provide customers and consumers with consistently excellent service and value. These standards cover all aspects of the supply chain from vendors to consumers. Click here to view our quality policy.

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Partnering with supplier standards

Diageo aims to achieve superior performance in our supply chains through developing mutually rewarding relationships with suppliers who deliver excellent service, consistently achieve our quality standards, manage business risks, drive out cost and innovate to increase value. We also encourage and will actively work with our suppliers to meet our standards of corporate citizenship.

As a global company we recognise that achieving these standards presents unique challenges in different parts of the world. Together with our suppliers, we intend to drive towards adoption of these, or comparable standards by our suppliers for their own operations, and those of their suppliers in turn. Click here to view our Partnering with Suppliers Standard.

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Global tax policy

Diageo’s aim is to manage our tax affairs in a manner which ensures compliance with all relevant laws, regulations and fiscal obligations in the territories in which we operate, whilst maximising shareholder value. We are committed to the effective, sustainable and active management of our tax affairs in support of outstanding business performance. As with all of our business dealings and relationships, we actively endeavour to develop and sustain good and honest working relationships with Tax Authorities and to encourage the representation of our views on the formulation of tax laws either directly or through trade associations or similar bodies.Click here to view the Global Tax Policy

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Code of ethics

In addition to the Code of Business Conduct, and pursuant to US regulatory requirements, the Diageo board of directors has adopted this supplemental Code of ethics, specifically for its chief executive officer (CEO), chief financial officer (CFO) and senior financial officers, which is intended to promote honest and ethical conduct including the ethical handling of actual or apparent conflicts of interest; full, fair accurate timely and understandable disclosure, and compliance with applicable governmental rules and regulations.

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