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Our Performance Ambition

Diageo’s Performance Ambition is to create one of the best performing, most trusted and respected consumer products companies in the world.

DRINKiQ
Smirnoff is the No.1 premium spirit brand in the world, Johnnie Walker is the No.1 scotch whisky in the world, Baileys is No.1 in the global liqueur category, Guinness is No.1 in the global stout segment*. Source: Impact Databank February 2014 / *Plato Logic
We are the leading premium spirits business in the world by volume, by net sales and by operating profit and our brand range includes 14 of the top 100 premium distilled spirits brands worldwide by both value and volume, as defined by Impact Databank.