We manage our business in terms of global priority brands, local priority brands and category brands, however the main focus for organic growth is our global priority brands which contributed 58% of total volume in the year ended 30 June 2009. They are: Johnnie Walker, Smirnoff, Baileys, Captain Morgan, José Cuervo, J&B, Tanqueray and Guinness. This collection of outstanding brands offers us diversity and strength, and our consumers' high quality brand experiences.
Over the years, we have built a great mix of strengths and resources which we manage to target growth in both the good times and more challenging times. This range of capabilities enables us to be agile in response to global and local market conditions, and supports our scale and diversity, which in turn provides the company with resilience and growth opportunities.
A core theme is our passion towards consumers and customers. It should come as no surprise then that we continually seek to understand what our consumers and shoppers want. This insight informs our customer relationships and helps people celebrate with our brands every day, everywhere.
Our brands have broad consumer appeal across geographies and we look to reach an ever-increasing number of consumers by focusing on effective and efficient routes to market. We use world-class marketing capabilities to combine the benefits of global scale with local insight, and we act with flair and agility to delight consumers with both our trusted brand favourites and the introduction of new and exciting innovations. We strive to execute everything we do to the highest possible standard, and continue to invest in the skills of our leaders - developing leaders today, for tomorrow.
We understand that our leadership as a company is benchmarked by more than just financial success. How we treat our people, the culture we promote internally, how we live our values, and the way in which we positively impact those communities where we operate are also important measures. We seek to be at the forefront of industry efforts to promote responsible drinking and work with other stakeholders to combat alcohol misuse. Our approach is based on three principles: combating alcohol misuse; setting world-class standards for responsible marketing and innovation; and promoting a shared understanding of what responsible drinking means in order to reduce alcohol-related harm .