In Focus

The articles featured below are a closer look at some key brands, categories, campaigns and programmes of which we are most proud.

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Bushmills Live thumbnail
Bushmills Live 2014

12 March 2014

'The 1975' set to headline Bushmills Live 2014. World's largest whiskey barrel oak headphones created to launch festival of handcrafted whiskey and music at the the Old Bushmills DistilleryREAD MORE...

Diageo Continues to Raise the Bar with Gin Innovations

05 March 2014

The new season has seen Gordon’s revolutionary new flavour variant, Gordon’s Elderflower and Tanqueray No. TEN relaunching with a striking new bottle design.READ MORE...

Great Britain to host 2014 World Class Global Final
Great Britain to host 2014 World Class Global Final

14 February 2014

On 14 February 2014, Diageo announced that Great Britain will play host to the highly anticipated Global Final of Diageo Reserve World Class, the industry's most prestigious and respected mixology competition.READ MORE...

Guinness launches new ‘Sapeurs’ advert

13 January 2014

Diageo has launched a new Guinness advert in Great Britain and Ireland, which features the ‘society of elegant persons of the Congo’ otherwise known as the ‘Sapeurs’.READ MORE...

Diageo sponsors free travel home on New Year's Eve

12 December 2013

Another year of free travel for London and Edinburgh on New Year’s Eve As London and Edinburgh gear up to host Britain’s biggest New Year celebrations, Diageo is once again sponsoring free travel to help millions of people get home safely.READ MORE...

The Talisker Whisky Atlantic Challenge

04 December 2013

On Tuesday 14 January 2014, Brits Mike Burton and Tom Salt (Locura Rows the Atlantic) won the 2013 Talisker Whisky Atlantic Challenge, the world’s toughest rowing raceREAD MORE...

New Johnnie Walker responsible drinking film

25 November 2013

As part of the global movement to gather an additional one million commitments to Join The Pact to never drink and drive, Johnnie Walker is unveiling its new flagship film for the campaign, The Glass Car. READ MORE...

Diageo launches epic Baileys Christmas campaign

14 November 2013

Baileys recently announced its first Christmas TV advert for five years with a contemporary twist on Tchaikovsky’s ‘The Nutcracker’ ballet by critically acclaimed choreographer Benjamin Millepied. READ MORE...

TV series showcases search for World's Best Bartender

13 November 2013

Diageo has announced the premier of ‘World Class Bartender of the Year’ - a four part TV series that puts a spotlight on the world of mixology and showcases the world’s best bartenders as they compete for the most prestigious title in the industry.READ MORE...

Guinness Raise Your Game - Africa

17 October 2013

The Guinness brand has a rich heritage in African football and continues to bring amazing football experiences to Africans that no other brand does. READ MORE...

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