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In Focus

The articles featured below are a closer look at some key brands, categories, campaigns and programmes of which we are most proud.

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Diageo's female executives raise over £50,000 to empower women in developing countries

23 July 2014

The six female members of the Diageo Executive Committee have taken their commitment to female empowerment one step further by taking on the 'Walk In her Shoes' challenge.READ MORE...

Homegrown African talent rewarded at Cannes Lions

19 June 2014

This week, at the Cannes Lions International Festival of Creativity Diageo announced the joint winners of its advertising competition to discover, cultivate and grow local talent and filmmakers in Africa.READ MORE...

Diageo Plan W's success continues

05 June 2014

Since its initial launch in December 2012, Diageo’s Plan W programme has reached 40,000 women across Asia Pacific through training and skills development.READ MORE...

Starters orders for Smirnoff in racing partnership

21 May 2014

Smirnoff is on a mission to bring down the velvet rope around racing via its new partnership with Sahara Force India Formula One Team.READ MORE...

Diageo brands shine at 14th Annual San Francisco Spirits Competition

28 April 2014

Diageo liquids earn 45 medals including 7 Double Gold HonorsREAD MORE...

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Bushmills Live 2014

12 March 2014

'The 1975' set to headline Bushmills Live 2014. World's largest whiskey barrel oak headphones created to launch festival of handcrafted whiskey and music at the the Old Bushmills DistilleryREAD MORE...

Diageo Continues to Raise the Bar with Gin Innovations

05 March 2014

The new season has seen Gordon’s revolutionary new flavour variant, Gordon’s Elderflower and Tanqueray No. TEN relaunching with a striking new bottle design.READ MORE...

Great Britain to host 2014 World Class Global Final
Great Britain to host 2014 World Class Global Final

14 February 2014

On 14 February 2014, Diageo announced that Great Britain will play host to the highly anticipated Global Final of Diageo Reserve World Class, the industry's most prestigious and respected mixology competition.READ MORE...

Guinness launches new ‘Sapeurs’ advert

13 January 2014

Diageo has launched a new Guinness advert in Great Britain and Ireland, which features the ‘society of elegant persons of the Congo’ otherwise known as the ‘Sapeurs’.READ MORE...

Diageo sponsors free travel home on New Year's Eve

12 December 2013

Another year of free travel for London and Edinburgh on New Year’s Eve As London and Edinburgh gear up to host Britain’s biggest New Year celebrations, Diageo is once again sponsoring free travel to help millions of people get home safely.READ MORE...

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