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In Focus

The articles featured below are a closer look at some key brands, categories, campaigns and programmes of which we are most proud.

Diageo’s approach to environmental sustainability

22 March 2013

Strategic investment in environmental sustainability is core to the future of Diageo and is integral to the growth of our business. Watch this short video to learn more about how we’re investing in environmental sustainability and progress against our targets. READ MORE...

Guinness celebrates 2013 St Patrick’s Day

15 March 2013

On Sunday 17th March 2013, people from across the world celebrated St Patrick’s Day as Guinness called on revellers globally to celebrate the St Patrick’s weekend in style and ‘Paint the Town Black’.READ MORE...

Marketing Brilliance Awards 2012

28 February 2013

Diageo announces Marketing Brilliance Awards global campaign winnersREAD MORE...

Diageo is set to invigorate the gin category

18 February 2013

The gin category is experiencing a resurgence and Diageo is capitalising on this opportunity by energizing the category with a spate of innovationsREAD MORE...

Johnnie Walker celebrates Lunar New Year

05 February 2013

Johnnie Walker celebrates Lunar New Year with inspiring creationsREAD MORE...

Brands Report by the World's 50 Best Bars

16 January 2013

Diageo brands have been highly ranked in a poll by leading global drinks trade publication Drinks International, which charts the ‘best selling’ and ‘most trending’ brands in the on trade globally. READ MORE...

Diageo sponsors free travel home on New Year’s Eve

13 December 2012

For the second year running, as London gears up to celebrate the end of an unforgettable year for the capital, Transport for London and Diageo have teamed up to ensure everyone gets home safe on New Year’s Eve – free of charge.READ MORE...

Diageo launches Johnnie Walker House in Beijing

07 December 2012

Diageo launches larger, more luxurious Johnnie Walker House in Beijing, off the back of a successful ShanghaiREAD MORE...

Diageo wins ‘Britain’s Most Admired Company’ award

06 December 2012

Diageo has been named ‘Britain’s Most Admired Company’ in a peer review of corporate reputation run by leading UK business magazine, Management Today.READ MORE...

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