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Johnnie Walker celebrates Lunar New Year  

Johnnie Walker has released new exclusive gift packs to celebrate the Lunar New Year. This year, as a tribute to rich Chinese tradition, Johnnie Walker Blue Label has introduced a range of 12 remarkably crafted bottles, each representing an animal from the Zodiac, celebrating the harmony between Scottish whisky heritage and artistic Chinese design.

These bottles are exclusively available at the Johnnie Walker Houses in Beijing and Shanghai. The Houses are dedicated to the enjoyment of luxury whisky and have some of the finest whiskies in the world available for patrons to sample and purchase.

Lunar New Year is an annual celebration marking the start of the New Year according to the Chinese lunisolar calendar. It is the most important of the traditional Chinese holidays. Each year is represented by one of the 12 creatures of the Chinese Zodiac.

Bringing to life the history of each of the labels, a range of gift packs have also been designed for Johnnie Walker XR 21, Johnnie Walker Black, Gold Label Reserve, Blue Label and Platinum and will be available across all markets in Asia Pacific.

In Singapore, Johnnie Walker has also introduced three specially created cocktails featuring the celebratory blend Johnnie Walker Gold Label Reserve. Collaborating with three of Singapore’s leading cocktail bars - The Tippling Club, Jigger & Pony and Nektar, each cocktail symbolises an auspicious start to the New Year.

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