Diageo will tailor sessions specifically for each customer visiting the centre and provide inspiration as to how they can drive growth of their alcohol category. The centre has had over 20 on and off trade customer visits from across Western Europe in the first month since opening.
The centre offers customers a detailed insight into shopper trends, shopper profiles and different drinking occasions, as well as the chance to experience global innovation from Diageo and the thinking behind it. It enables Diageo and its customers to build growth focused collaborative plans and prepare for the future using leading virtual reality technology.
Located in London, the Customer Collaboration Centre is set across two levels in its own dedicated building and is available to customers all year round. It is split into nine zones, including a ‘central workroom’ for meetings and presentations, an ‘at home’ environment, ‘the supermarket’, ‘the bar’, ‘the convenience store and street scene’, ‘the cash & carry’, ‘travel retail’, ‘the brand experience’ and ‘the café’. These interactive areas will facilitate discussions around applying the shopper trends and profiles to the environments that are most relevant for each customer. The café brings to life the great craft of the distillation and brewing process, as well as Diageo’s sustainability vision.
If you are interested in an event at the Customer Collaboration Centre please email firstname.lastname@example.org or visit the Contacts page