First published in Management Today in 1994, Britain's Most Admired Company Award offers a unique insight into the components of corporate reputation by recognising key factors critical to business success. Aside from winning this year, Diageo also won the award for the first time in 2008 and came second in 2011, narrowly missing out on first place by just 0.60 points. Only two other companies have achieved multiple wins since 1994 – Tesco and Cadbury Schweppes.
To collate the rankings, board level representatives, analysts at leading City investment firms and City commentators are required to rate the other companies in their own sector on nine performance criteria. The criteria range from rating quality of management and ability to attract, develop and retain top talent; to community and environmental responsibility. Overall, Diageo was ranked in the top ten for five of these criteria, rated top in ‘value as a long term investment’. Diageo also took first place in all nine criteria for the Beverages sector.
The award was accepted by Paul Walsh, CEO and Gareth Williams, HR Director at a gala dinner at Claridges on Wednesday 6th December. Commenting on the award, Paul Walsh said, “I am delighted and proud that Diageo has been named Britain’s Most Admired Company for the second time. We are also pleased to have continued our leadership of the Beverages sector.
This award is testament to the efforts of everyone in Diageo in delivering strong holistic performance in these most uncertain economic times. It is truly one of the most prestigious corporate awards and it is a huge honour to be recognised by our peers in this way”
The full rankings are available to view here with further detail provided in the December 2012 issue of Management Today.