Arthur’s Day 2011 saw millions of consumers in all continents across the world taking part in a global ‘To Arthur’ toast at 17:59 in the St James’ Gate brewery in Dublin, Ireland
In just three years, the Arthur’s Day celebrations have become a global phenomenon with over 40 countries honouring the legacy of Arthur Guinness. This year’s celebration saw live music events in 10 countries and toasts in 47 countries all around the world in cities in Continental Europe, Asia, Africa, and the Caribbean.
In Ireland, world famous artists such as Scissor Sisters, Stereophonics, Paulo Nutini, Ed Sheeran, Aloe Blacc, The Enemy, Calvin Haris and Paloma Faith joined dozens of artists who performed across the country. Consumers enjoyed the celebration at over 30 venues in Dublin, Cork and, for the first time, Limerick and Belfast, from intimate gigs in pubs to music venues and a concert at the St. James’s Gate brewery itself.
Arthur‘s Day is a celebration with substance designed to recognise and honour the philanthropic legacy of Arthur Guinness and his family via the Arthur Guinness Fund, which was established as part of Arthur‘s Day in 2009. The Fund was established to identify and support leading global social entrepreneurs with the skills and support required to deliver measurable, transformational change to communities around the world and will continue to invest in this area in 2011 and beyond. Proceeds from ticket sales go towards the Fund.
Watch the video below to see footage from the events in Ireland and hear from some of the musicians who performed.