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The John Walker & Sons Voyager 

On Thursday 20th September, Diageo announced the launch of John Walker & Sons Voyager. Setting sail from Shanghai, this luxury yacht will travel through Asia Pacific over six months, docking at nine key ports in China, Taiwan, Hong Kong, the Philippines, Vietnam, Thailand, Singapore and India.

The journey is a reproduction of the epic journey of the Walkers who transformed the industry when they engaged ship captains to act as brand ambassadors and export their whisky to the four corners of the world.

At each port, Voyager will be the setting for a series of iconic events, with luxury consumers invited aboard to experience the pinnacle in luxury craftsmanship and celebrate the launch of John Walker & Sons Odyssey, a new triple malt.

As the boat journeys through Asia Pacific, leading authors, photographers and illustrators from around the region will capture the progress of each port-of-call from the Golden Era till present day, recreating one of the first luxury travel guides written – ‘Around the World’. First commissioned by the House of Walker almost 100 years ago, the guide was developed with the assistance of John Walker & Sons in-market distributers who each contributed a chapter on their country.

Watch the short video below to learn more about Voyager’s journey and the launch of John Walker & Sons Odyssey.

Related media

PRESS KIT
John Walker & Sons Voyager press kit
20 Sep 2012

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