Diageo’s culture, values and purpose celebrated through second edition of employee 'Big Picture’ photo competition 

Diageo’s culture is rooted in a deep sense of our purpose - ‘Celebrating life, every day, Everywhere’ -, the personal connections our people have to our brands, our relationships with each other and our passion to win. Our employees are the ones creating this culture and keeping it strong. We aim to create a working environment that will stretch them, challenge them and enable them to grow themselves and the business.

Diageo takes great pride in the values that underpin our business, and everyone in the company is responsible for bringing them to life through creative communications and employee engagement. Our values guide how we work. We are passionate about our customers and consumers and want to be the best. We give each other the freedom to succeed and value each and every person’s contribution. We work hard so we can be proud of what we do and how we do it.

The Big Picture photo competition, launched in 2014, is a great way to celebrate these values and inspire all our people around the world to bring them to life. The annual competition is open to all 33,000 employees and asks them to submit photos they have taken which they feel best captures the celebration of our five values and our purpose. This year the completion received almost 800 entries of outstanding quality! Our 2015 judges (made up of members of our Executive team and an independent professional photographer) then shortlisted five photographs per category for employees to vote on - with the final winner Taw Han Win, Supply Technical, South East Asia, taking the overall prize. Taw Han Win’s picture features a renowned bar tender from Distillery Bar, Johnnie Walker House in Seoul preparing his signature cocktails. A worthy winner whose ‘Big Picture’ wonderfully brings to life our value of being ‘Passionate about customers and consumers’.

Overall winning photo - Category ‘Passionate about customers and consumers’:

Overall winning photo - Category ‘Passionate about customers and consumers’

Other prizes were awarded to the winners of the individual categories. The winning photos are below:

Category ‘Be the best’:

Category ‘Celebrating life, every day everywhere’:


Category ‘Passionate about customers and consumers’:

Category ‘Proud of what we do‘:


Category ‘Valuing each other‘:

If you are interested in exploring a career with us, please visit Diageo Careers and follow Diageo on LinkedIn

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