Tequila Don Julio

Raised in the ‘Los Altos’ Highlands region of Mexico, late founder Julio González started making Tequila in 1942 and founded the distillery called La Primavera in the heart of his home town, Atotonilco, Jalisco. Here, he spent the next few decades honing his tequila making to achieve the highest quality standards. Through this work, he earned the title ‘Don’ – a title of respect. The distillery in La Primavera remains the home of Tequila Don Julio today.

Tequila Don Julio uses only the highest-caliber, fully matured and ripened blue agave hand-selected from the rich, clay soils of the Los Altos region. Master Distiller Enrique de Colsa oversees the entire handcrafted process – uniform cutting, slow cooking, careful milling, fermentation using a unique agave yeast strain, small batch double-distillation, and artful blending – to create a consistent and distinctive rich taste.

Sold in over 40 countries, the brand range consists of six handcrafted, 100% blue Weber agave tequilas ranging from super-premium to prestige price points:

Don Julio


  • Tequila Don Julio Blanco - The base from which all of our other variants are derived. Its crisp agave flavor and hints of citrus make it an essential component to a variety of drinks including margaritas.
  • Tequila Don Julio Reposado - Barrel aged for eight months in American white-oak barrels, it is golden amber in color, and offers a rich, smooth finish.
  • Tequila Don Julio Añejo - Barrel aged in smaller batches for eighteen months in American white-oak barrels. Its flavor strikes the perfect balance between agave, wood and hints of vanilla.
  • Tequila Don Julio 70 Añejo Claro - The world’s first Añejo Claro tequila is the culmination of 70 years of knowledge, bringing the smoothness of a Blanco and the complexity of an Añejo together.
  • Tequila Don Julio 1942 - Produced in small batches and aged for a minimum of two and a half years, it is handcrafted in tribute to the year that Don Julio González began his tequila-making journey.
  • Tequila Don Julio REAL - One of the few Extra-Añejo tequilas available, it is aged for 3 to 5 years in American white-oak barrels and is the crown jewel of the Tequila Don Julio portfolio.
  • Back to top

Resource Finder ?

This resource finder searches all resources within the Our Brands section of the site. Filter the resources on the page using the toolbar.

Brand Finder