Top markets: United States
Variants: Don Julio Blanco, Don Julio Reposado, Don Julio Añejo, Don Julio 1942, Don Julio Real
Don Julio… a legendary man, a legendary tequila.
Fact: Don Julio is named after the founder, Don Julio Gonzalez Estrada. He revolutionised Reposado style tequila production in Mexico.
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Top markets: United States, Greece, Canada, Spain, Great Britain
Launch: José Cuervo began producing tequila in 1795
- Cuervo Especial or 'Gold', José Cuervo.
- Cuervo Tradicional, a reposado tequila. The term 'reposado' means it has been rested in American Oak barrels for an average of six months. Cuervo Classico is a blend of young tequilas, which give it a smooth flavour.
- Cuervo Black Medallion is a signature blend tequila aged for up to one year in charred oak barrels for smooth, mature taste.
- Cuervo Flavoured Tequilas, available in Citrico, Oranjo and Tropiña, are a proprietary blend of premium silver-styled tequila combined with natural fruit flavours.
- Created to celebrate the family's 200th anniversary, Cuervo Reserva de la Familia is the 'cognac of tequilas'.
- Cuervo Margarita Mix is designed to mix with the legendary tequila for the perfect Cuervo Margarita.
- Also available are Cuervo Margarita Minis, miniature pre-mixed margaritas that are perfect when you want to bring margaritas to outdoor gatherings. All you need is a glass and ice to enjoy the distinctive taste. This special Cuervo recipe combines the flavours of triple sec and lime with premium quality Cuervo Especial tequila for the distinctive taste of a margarita.
Diageo distributes Jose Cuervo tequila, ready to serve, and/or margarita mix products in certain countries on behalf of Tequila Cuervo La Rojena S.A de C.V. and Tequila Cuervo S.A. de C.V., the trademark owners of the Jose Cuervo brand for these products in the United States and rest of the world, respectively, and on behalf of other Cuervo affiliates.
The world's number one selling tequila is made from agave – a large blue plant that resembles a cactus. The Cuervo story dates back to 1758 when the King of Spain granted José Antonia de Cuervo land in Mexico to cultivate agave. The family heritage continues today and every bottle evokes Cuervo's liveliness and passion.
Facts: The story behind this legendary tequila begins in 1795, when the King of Spain granted José Antonio de Cuervo the first licence to produce tequila commercially. In 1812, Fabrica La Rojeña, the oldest spirits distillery in Latin America, opened its doors.
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