Pimm's
Top markets: Great Britain, Global Travel
Launch: 1840
Pimm's No.1 Cup spirit drink is a gin-based drink flavoured with liqueurs and fruit at 25 per cent alcohol by volume.
Variants: Pimm's Vodka Cup, Keg, Ready To Drink, Pimm's No. 3 Winter
Fact: Pimm's No. 1 Cup spirit drink is still made to the original recipe which remains a closely-guarded secret, known only to six of Pimm's top people called 'the secret six'.
Visit: www.anyoneforpimms.com
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