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Rum

Diageo offers some of the world's most distinctive, popular and delicious rums including the world's number two rum-based brand – Captain Morgan. Since its introduction in 1983, Captain Morgan Original Spiced has been one of the industry's fastest growing brands. Rum continues to be an icon across many cultures and within our collection of local priority brands we have some great rum brands including Bundaberg in Australia, Cacique in Latin America and the famous Myers's rum in Jamaica. Also included in our portfolio are Pampero and Zacapa. We are very passionate about a category that continues to grow and delight consumers. Below is a selection of our rum brands, listed in alphabetical order.

Bundaberg Rum

Top markets: Australia

Launch: 1888

Bundaberg Rum is a light, golden rum that is richly flavoured for a unique taste of Australia.

Variants: Bundaberg Rum UP, Bundaberg Rum OP, Bundaberg Black, Bundaberg Royal Liqueur, Bundaberg Dark and Stormy RTD can or stubby bottle, Bundaberg Rum and Cola can or stubby, Bundaberg Rum and Cola Mid 3.5, Bundaberg Rum OP and Cola RTD can only

Fact: In the early days of Australia's history, Bundaberg Rum was popular amongst diggers and the people on the land because it was portable, didn't have to be chilled and could be enjoyed at the end of a long hard day. It is now enjoyed by customers and consumers across Australia and you can even join Bundy R. Bear on facebook.

Visit: www.bundabergrum.com

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Cacique Rum

Top markets: Spain, Venezuela

Launch: 1959

A premium dark rum from Venezuela, Cacique is a blend of several rums, triple distilled and aged for two years in white oak barrels.

Variants: Añejo, 500, Antiguo

Fact: 'Cacique' means 'chief of the tribe' in Spanish

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Captain Morgan Rum

Top markets: United States, Canada, Great Britain, South Africa, Global Travel

Launch: Captain Morgan Original Spiced Rum launched in 1983

In just over ten years following its launch, Captain Morgan Original Spiced shipped a million cases, a significant achievement for any brand in the industry. The brand continued to grow and expand its offerings with a range of new variants.

Variants:

  • Captain Morgan Original Spiced
  • Captain Morgan Silver Spiced, a distinctive blend of Puerto Rican white rum and tropical spices, which is dryer and lighter than Captain Morgan Original Spiced
  • Captain Morgan's Parrot Bay, a range of flavoured rums in coconut, mango, pineapple and passion fruit
  • Captain Morgan Private Stock, a bottling designed for the sip and savour occasion
  • Captain Morgan Tattoo, a bold version crafted from fine, aged Puerto Rican rum and hot spices, offers a sweet to heat finish.

Fact: The brand takes its name from Captain Henry Morgan (1635-1688), a Welsh born buccaneer who was appointed Governor of Jamaica in 1680 and was eventually knighted by King James I.

Visit: www.captainmorgan.com

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Myers's Rum

Top markets: US, Germany, Japan, Global Travel, Canada

Launch: Launched in the US in 1934

Myers's Rum is 100 per cent Jamaican Rum using only pure Jamaican molasses.

Variants: Original Dark, Myers's Platinum, Myers's Legend

Fact: Myers's Rum is produced from continuous and pot still distillation and is then matured for up to four years on white oak barrels.

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Pampero Rum

Top markets: Italy, Spain, Venezuela

Launch: 1938

Pampero is 100 per cent dark Venezuelan rum, a blend of several rums aged for a minimum of two years in white oak casks.

Variants: Pampero Blanco, Pampero Especial, Pampero Seleccion 1938, Pampero Aniversario

Fact: The white oak casks, in which Pampero rum is aged, are stored in the Hacienda in Ocumane, Venezuela.

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Zacapa Rum

Top markets: For Diageo, the main distribution countries are Spain, Italy, and US.

Launch: 1976. Diageo started distribution in 2008.

Variants: Zacapa 15, 23, Etiqueta Negra and XO

Zacapa Rum is regarded as one of the finest in the world. Aged and blended in the 'House Above the Clouds', 2300m above sea level, the cool mountain air slows aging, allowing Zacapa time to rest and develop character. Zacapa uses a unique Sistema Solera process, based on a centuries-old Spanish way of aging sherries, to blend rums of different ages in a sequence of barrels which previously held American whiskies, sweet sherries and fine Pedro Ximenez wines. Refined by craftsmanship and devotion, the whole process is artfully overseen by Master Blender Lorena Vasquez.

Variants: Diageo distributes 23 and XO

Fact: The tropical climate and volcanic soil yield high grade sugar cane and, unlike most rums that use molasses, Zacapa is created from the concentrated first press of sugar cane or 'virgin sugar cane honey', which contributes to its award-winning taste.

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Visit: www.zacaparum.com

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