With a history dating back to the 7th and 8th centuries, Brandy has a long and fascinating heritage that can be traced from its beginning in the Mediterranean to its gradual move to Northern Europe and eventually the rest of the world. At Diageo, one of our key brandies is Bertrams VO, a South African brandy that epitomises the art of traditional blending.

Bertrams VO

Top markets: South Africa, Namibia, Swaziland, Botswana, Lesotho

Launch: 1980

Bertrams VO is a premium blended brandy made up of 3 and 12 year old oak-matured pot still brandies.

Fact: The brand was initially launched as a ‘trading brand’, being driven by the salesforce with no real marketing effort behind it. It rapidly grew to become the most accomplished of brandies. A winner of the Monde Selection Gold Medal for outstanding quality, Bertrams VO is an epitome of the traditional art of blending.

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