Diageo's wine brands represent approximately 4% of our net sales. We produce a range of both new world and old world wines including, Sterling Vineyards and Beaulieu Vineyard.

In addition to our own wines, Diageo's wine merchants – such as Britain's Justerini & Brooks – continue centuries of tradition by offering exclusive wine imports to restaurants, hotels and private clients.

We also continue to invest in growing our wine collection and most recently added Rosenblum Cellars in North America to our stable.

Below is a selection of our wine brands.


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Chalone Vineyard

Launch: the first wine produced under the Chalone label was made in 1960.

Chalone Vineyard Estate wines express their unique mountain terroir and uncommon limestone-rich volcanic soils. The wine exhibits richness, balance and distinct minerality, a signature of the estate.


  • Estate wines: Chenin Blanc, Chardonnay, Pinot Blanc, Pinot Noir, Grenache, Syrah
  • Monterey County wines: Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon

Fact: Chalone Vineyard is the oldest bonded winery in Monterey County and the only winery in the Chalone sub appellation.


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Blossom Hill

Top markets: Great Britain and available in over 40 countries

Launch: 1980s


  • Classics: Crisp & Fruity White, Soft & Fruity Red
  • Rosé: Classic Rosé, Grenache Rosé, White Zinfandel, Sparkling Zinfadel, Sparkling Pinot Blush
  • Vineyard Collection: Aromatic & Delicate White, Aromatic & Smooth Red
  • Winemakers Reserve: Pinot Grigio, Chardonnay, Sauvignon Blanc, Merlot, Cabernet Sauvignon
  • Reduced Alcohol Wine based Drink: Vie White, Vie Rosé

Fact: Blossom Hill is the UK's no. 1 wine brand* and the 6th largest total beverage alcohol brand in the UK off trade**.

*Nielsen combined GB on and off trade (Offs to 05.01.13 Ons to 29.12.12)
** Nielsen off trade volume data (Off to 05.01.13)


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Justerini & Brooks

Top markets: Great Britain

Launch: 1749

A specialist fine wine business selling exclusive wines to prestige merchants, restaurants, hotels and to a global base of private clients.

Variants: A wide selection of still wines from around the world. Champagne, port, spirits.

Fact: Justerini & Brooks has held the Royal Warrant as a wine merchant to the monarch since 1760.


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Vignobles Internationaux

Top markets: China, Germany, Hong Kong, Mexico, Philippines, Singapore, Taiwan, Switzerland, UK, USA

Launch: 1973

A Négociant selling a range of Classified Growths, Crus Bourgeois and petits Chateaux to wine Merchants around the globe both en primeur and from stocks.

Variants: A wide selection of Bordeaux wines to suit all budgets.

Fact: Vignobles Internationaux also assists Clients with château visits, winemaker dinners and wine tastings.


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Piat d'Or

Top markets: GB, Japan, Canada, Ireland, France, Germany, Sweden, Norway, Netherlands, Belgium

Launch: simultaneously launched in GB, Canada and Japan in 1979

Piat Père & Fils was founded in 1849 by Charles Piat in Burgundy as a traditional négociant-éleveur house.

  • Piat d'Or range: Classic Red, Classic White, Classic Rosé, Sauvignon Blanc, Chardonnay, Grenache Rosé, Merlot
  • Piat Pére & Fils: Chardonnay, Merlot

Fact: Piat d'Or is one of the original wine brands, created with the consumer in mind - bringing a range of easy-drinking and simple to navigate wines. It was supported with the unforgettable advertising campaigns in 1990's and today remains a market leader in the French category.

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Rosenblum Cellars

Launch: 1978

An acclaimed collection of Zinfandel and Rhône varietals from California's finest vineyards and appellations.

Fact: In 1978, veterinarian Dr. Kent Rosenblum and his wife Kathy founded Rosenblum Cellars. Over the years Rosenblum has been hailed as one of the top American wineries and called a 'mecca for zin-fanatics'.


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Sterling Vineyards

Top markets: United States, Canada

Launch: 1969

Esteemed producer of ultra premium Napa Valley wines that reflect a 30 year heritage of integrating grape growing with wine making.


  • Sterling Vineyards – Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc
  • Sterling Vintner's Collection – Cabernet Sauvignon, Merlot, Shiraz, Chardonnay
  • Sterling Vineyards Reserve Wines – Cabernet Sauvignon, Merlot, Chardonnay
  • Sterling Vineyards Estate Wines – Three Palms, Winery Lake, Diamond Mountain Ranch Cabernet Sauvignon

Fact: Sterling Vineyards was the first to plant significant amounts of Merlot in the Napa Valley and released the first Napa Valley vintage dated varietal Merlot.


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Dom Pérignon

Category: Champagne

Top markets: South Africa, Namibia, Swaziland, Botswana, Lesotho

Distributed by Diageo on behalf of Moët Hennessy. Dom Pérignon: a truly unique style heralding the creator of champagne.

Variants: Dom Pérignon, Dom Pérignon Rosé

Fact: Dom Pérignon is named after the creator of champagne, a monk called Pierre Pérignon.


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Moët & Chandon

Category: Champagne

Top markets: France, US, GB, Japan, Germany

Launch: 1743

Distributed by Diageo on behalf of Moët Hennessy. Diageo owns 34% of Moët Hennessy, the spirit and wine subsidiary of LVMH Moët Hennessy - Louis Vitton SA (LVMH).  

Variants: Brut Imperial, Brut Imperial Vintage, Brut Imperial Vintage Rosé, Brut Imperial Rosé, White Star, Brut 1er Cru, Nectar Imperial

Fact: The cellars in which Moët & Chandon is aged are hollowed out of chalk and cover the length of 17.5 miles.


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