Our beer brands accounted for approximately 20 per cent of net sales in our last financial year. Our collection includes the only global stout brand – our much adored Guinness, which recently celebrated the 250th anniversary of signing of lease on St James's Gate Brewery, Dublin.

We produce several other iconic beers including Kenya's national beer brand Tusker, and Ireland's Kilkenny red ales. Other African beer brands include Bell, Serengeti, Senator Keg and Harp lager. Over recent years we have launched some fantastic innovations across the sector such as Foundry cider in South Africa. Our innovations also include pioneering technologies to deliver the perfect brand experience for our customers and consumers…. such as the first 'widget' beer, Guinness Draught in cans which won the Queen's award for Technology Achievement.

A selection of our beer brands include:


Top markets: Great Britain, Ireland, Nigeria, United States, Cameroon

Launch: In 1759 Arthur Guinness signed a 9,000 year lease on a disused brewery at St James' Gate, Dublin. It cost him an initial £100 with an annual rent of £45.

The history of this iconic brand and world leading stout is a compelling story of invention, passion and belief. Famous for its Irish provenance and exceptional colour, this most prestigious of black beers is brewed in over 50 countries and enjoyed in around 150 worldwide.


There are two main Guinness variants: Guinness Draught and Guinness Foreign Extra Stout.

  • Guinness Draught, sold predominantly in Europe, North America, Japan and Australia, is available as Guinness Original, Extra Cold, Extra Smooth and most recently as Guinness Red.
  • Guinness Foreign Extra Stout is the original export stout and is the key Guinness variant in the Caribbean, Africa and Asia.

Fact: The perfect Guinness 'two-part pour' takes 119.5 seconds. One thing is never in doubt, Guinness is worth the wait.


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Guinness Foreign Extra Stout

Top markets: Nigeria, Kenya, Ghana, Cameroon

Variants: Guinness Foreign Extra Stout comes in unique four pack sizes of 33cl, 45cl and 60cl.

Fact: Nigeria is the second largest market for Guinness Foreign Extra Stout in the world. It was initially introduced into the Nigerian market through importation in the 40's. Guinness Foreign Extra Stout was first produced in Nigeria in 1962 in the Ikeja factory, the foremost brewery in Nigeria, Guinness Nigeria Plc. For over 60 years Guinness Foreign Extra Stout has been sold in Nigeria making it one of the most loved brands in the country. The basic raw materials maize, sorghum are sourced locally following the Nigerian Government’s ban on importation of malted barley in the late 1980's. Other raw materials used are malt, hops and wheat.

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Harp lager

Top markets: Nigeria, Ireland, Australia, Canada, Africa, United States

Variants: 330ml and 500ml bottles

Launch: 1960

Harp, the best selling Irish lager, with its sparkling colour makes it a distinctive, yet approachable import.

Variants: 330ml and 500ml bottles

Fact: Harp is the largest growing lager in Nigeria.

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Top markets: Ireland, Germany, US

Launch: 1710

Kilkenny Irish Cream Ale, with its deep red hue and rich, creamy head delivers a distinctively smooth and flavourful taste.

Variants: Bottle and Can.

Fact: Kilkenny was originally brewed in the oldest brewery in Ireland and is now brewed in St James’ Gate.

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Smithwick's ale

Top markets: Ireland, UK, Canada, US

Launch: The Smithwick's brewery was founded in 1710

Smithwick's Ale, a rich ruby colour with a smooth classic taste.

Formats: Bottle and Can.

Smithwick's Varients: There are five variants of Smithwick's: Smithwick's Original Ale, Smithwick's Pale Ale, Smithwick's Blonde and the seasonal brews Smithwick's Long Summer and Smithwick's Winter Spirit.

Fact: Smithwick's was originally brewed in St. Francis Abbey Brewery in Kilkenny, situated on the site of a Franciscan abbey where monks had brewed ale since the 14th century. It is now brewed in St James' Gate.

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Tusker lager

Top markets: Kenya, Uganda, Tanzania

Launch: 1922

Tusker lager has been brewed in East Africa since 1922 and claims that special heritage of being the first beer in East Africa.

Variants: Tusker Export, Tusker Malt Lager

Fact: The lager we know as Tusker was first brewed in 1922 by two brothers, one of whom was later killed by a rogue elephant – hence its name Tusker.

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Senator Keg

Top markets: Kenya

Launch: 2004

Senator Keg is a high quality, low priced beer providing an affordable alternative to illicit brews.

Fact: Senator Keg lager is a barley beer in a keg format that is accessible and provides an affordable and high quality alternative to illicit brews. The pioneering process of brewing a lager from only barley is the world's first, and is recognised internationally.

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Windhoek lager

Top markets: South Africa, Namibia, Botswana, Angola

Launch: 1920

Windhoek Lager is a premium, golden lager beer brewed according to the Reinheitsgebot, the German Purity Law of 1516, using only the finest imported ingredients certified to contain no genetically modified organisms.

Variants: Windhoek Draught, Windhoek Light

Fact: Received Gold at the 2005 international DLG * Awards in Berlin.

Visit: for more information

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Top markets: Uganda

Launch: 1950

Fact: Bell Lager is named after Port Bell Pier where the Brewery is located 10 km from Kampala City in Uganda. The Pier was named after the Colonial Governor of Uganda Sir Hesketh Bell who was in charge from 1905 to 1909. It’s the oldest beer brand in Uganda. By July 1950, 1,100 cases of Bell beer had been dispatched to the market. Bell lager is Uganda Breweries Ltd flagship brand and is the number one premium lager in Uganda in terms of Market share and image.

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Serengeti Premium Lager

Top markets: Tanzania

Launch: 1996

Serengeti Premium lager was the maiden brand of the former Associated Breweries Limited which in 2002 changed its name to Serenegti Breweries Limited. The first sales were commissioned on the 1st of July 1996. It trades under the notion: Good Times Last Longer with Serengeti Premium Lager.

Variants: 330ml and 500ml bottles

Fact: Serengeti Premium Lager was the first 100% malt beer brewed in Tanzania with no added sugar. It is an international award winning brand, having won several gold medals from DLG and Monde Selection, and a Super Brand award as one of East Africa's fastest growing and most popular brands.

The brand name is derived from the name of Serengeti national park, Tanzania's largest national park rich in wild animals and a world heritage site. The brand's emblem, a leopard, dwells in the Serengeti

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Top Markets: Ethiopia

Variants: The Meta brand is available in 330ml bottles and draught. Its smaller volume premium variant is available in 330ml and 500ml bottles.

Fact: The Meta brewery is within 30 minutes’ drive of the main consumption centre of Addis Ababa. The brewery uses the water from the Mogele hill which is naturally purified.

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