Diageo announces changes to its global marketing functionDownload file

Diageo has today announced changes to its global marketing department following a review of its structure. The changes will see the global marketing function move towards a category led approach, reflecting the increased focus on category management within Diageo. As part of this two new category head roles have been created – Global Category Director – Vodka, Gin and Rums and Global Category Director – Whisk(e)y.