Launch of Diageo National Pubwatch awardsDownload file

Encouraging recognition across Great Britain for Pubwatch scheme members

Tuesday 7 February, The Guild Hall City of London: National Pubwatch is extending its efforts to encourage and recognise safer social drinking environments in all licensed premises throughout the UK by partnering with Diageo GB, the world’s leading premium drinks business to launch the inaugural Diageo National Pubwatch Awards.

Chairman of National Pubwatch Steve Baker announced the partnership with Diageo GB at the organisation’s Annual Conference. The awards will be judged by the National Pubwatch Committee who will be looking for evidence that the applicants have been effective in promoting social responsibility through the introduction of local initiatives.

Steve Baker Chairman of National Pubwatch said: “Launching an awards programme is testimony to how much the National Pubwatch scheme has achieved over the last 14 years. It is a trusted partner for helping to create safer night time environments in the on-trade for UK consumers. We want to celebrate nationally the good work that is taking place locally across the UK. With the support of Diageo GB we are able to further spread the word of this important work.”

A total of 3 Diageo National Pubwatch Awards will be presented to the winners at the prestigious All Party Parliamentary Beer Group Dinner, which is being held on 16 May 2012 in London.

Mark Baird, Diageo GB Head of Industry Affairs and Alcohol Policy said: “Diageo GB prides itself in supporting the on-trade night time economy as well as local partnership schemes such as Purple Flag . We are delighted to become involved with National Pubwatch and support the great work it does up and down the country in promoting social responsibility. This new award gives us the opportunity to recognise excellence in the sector at a time when schemes such as Pubwatch are more important than ever; as we await the introduction of the Late Night Levy and EMROs.”