Our Brands

Our 21 market model affords each market the flexibility to select the right portfolio of brands to capture the unique consumer opportunities that exist in that market and place resources directly against our biggest growth opportunities.

Our 21 market structure means we now look at our brands through the lens of global giants and local stars, alongside our leading reserve brands. Our in-market local star brands can be individual to any one market, and provide a platform to accelerate the growth of our international premium spirits. A selection of these brands are included in the table below.

Global giants

  • Johnnie Walker
  • Smirnoff
  • Smirnoff
  • Baileys
  • Tanqueray
  • Guinness

Local stars

  • Crown Royal
  • Yeni Raki
  • J & B
  • Buchanans
  • Windsor
  • Grand Old Parr
  • Bundaberg
  • Bell's
  • McDowell's
  • Ypioca
  • Cacique
  • Shui Jing Fang


  • Johnnie Walker XR
  • Johnnie Walker & Sons Odyssey
  • Johnnie Walker & Sons King George V
  • Johnnie Walker Blue Label
  • Johnnie Walker Gold Label
  • The Singleton
  • Ketel One
  • Ciroc
  • Tanqueray Ten
  • Zacapa
  • Don Julio
  • Bulleit

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