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Brand Performance

These brands deliver approximately two-thirds of our net sales. They have broad consumer appeal across geographies, and while each of them has a rich heritage, they all continue to innovate and expand to meet new and emerging consumer trends.

  • Johnnie Walker

    Johnnie Walker

    No.1 scotch whisky in the
    world*.
    18.9 million 9 litre cases
    Top markets: United States, Global Travel Asia & Middle East, Brazil, Mexico, China, Thailand, South Africa, Taiwan

    For more information visit www.johnniewalker.com

  • Crown Royal

    Crown Royal

    No.1 Canadian whisky
    in the world**.
    5.3 million 9 litre cases
    Top markets: United States, Canada

    For more information visit www.crownroyal.com

  • JεB

    No.5 Scotch whisky in the world*
    3.7 million 9 litre cases
    Top markets: Spain, France
    South Africa, United States,
    Belgium, Turkey, Portugal

    For more information visit www.jbscotch.com

  • Buchanan's

    Buchanan's

    No.2 premium Scotch whisky in Latin America and Caribbean*
    1.6 million 9 litre cases
    Top markets: United States, Mexico, Venezuela, Colombia

  • Windsor Premier

    Windsor

    No.1 super premium Scotch whisky in Asia Pacific*
    0.7 ;million 9 litre cases
    Top markets: Korea, China

  • Bushmills

    Bushmills

    Distilled at Ireland's oldest working distillery
    0.8 million 9 litre cases
    Top markets: United States, Russia, Ireland, France, Great Britain

    For more information visit www.bushmills.com

  • Captain Morgan

    Captain Morgan

    No.2 brand in the rum
    category in the world**
    10.9 million 9 litre cases
    Top markets: United States, Canada,
    Great Britain, Germany, Russia, South Africa

    For more information visit www.captainmorgan.com

  • Smirnoff

    Smirnoff

    No.1 premium vodka in the world**
    25.9 million 9 litre cases
    Top markets: United States, Great Britain, Canada, Brazil, South Africa, Australia

    For more information visit www.smirnoff.com

  • Ciroc

    Cîroc

    No.2 ultra premium vodka in the United States***
    2.2 million 9 litre cases
    Top markets: United States, Brazil, Great Britain

    For more information visit www.ciroc.com

  • Ketel One

    Ketel One vodka

    No.2 super premium vodka in the United States***
    2.4 million 9 litre cases
    Top markets: United States, Canada, Australia, Brazil

    For more information visit www.ketelone.com

  • Baileys

    Baileys

    No.1 liqueur in the world**
    6.4 million 9 litre cases
    Top markets: United States, Great Britain, Canada, Germany, Spain

    For more information visit www.baileys.com

  • don julio

    Don Julio

    No.1 Ultra premium tequila in the world*
    0.3 million 9 litre cases
    Top markets: United States, Colombia, Australia, Canada

    For more information visit http://www.donjulio.com/

  • Tanqueray

    Tanqueray

    No.1 imported gin in the United States*****
    2.3 million 9 litre cases
    Top markets: United States, Spain, Canada, Great Britain, Australia, Italy

    For more information visit www.tanqueray.com

  • Guinness

    Guinness

    No.1 stout in the world****
    10.2 million 9 litre case
    equivalent units
    Top markets: Great Britain, Ireland, Nigeria,
    United States, Indonesia, Cameroon

    For more information visit www.guinness.com

*IWSR;
**Impact Databank;
***Nielsen;
****Beverage Information Group;
*****Plato Logic

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