Our Brands

Our global reach is matched by our broad portfolio of international and local brands. We own the top two largest spirits brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirits brands.

Our portfolio spans consumer drinking occasions. Using local market insights, our teams are able to select the most relevant brands from our global portfolio to meet the consumer opportunity in their market. All of our marketing activities adhere to the Diageo Marketing Code to ensure our brands are marketed responsibly. A selection of our brands are included in the table below.

Global giants

  • Johnnie Walker
  • Smirnoff
  • Smirnoff
  • Baileys
  • Tanqueray
  • Guinness

Local stars

  • Crown Royal
  • Yeni Raki
  • J & B
  • Buchanans
  • Windsor
  • Grand Old Parr
  • Bundaberg
  • McDowell's
  • Ypioca
  • Shui Jing Fang
  • Black and White


  • Johnnie Walker Blue
  • Johnnie Walker Gold Label
  • Johnnie Walker & Sons King George V
  • Johnnie Walker Private Collection
  • Lagavulin
  • The Singleton
  • Ciroc
  • Ketel One
  • Tanqueray Ten
  • Zacapa
  • Don Julio
  • Bulleit

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