Our global priority brands are our primary growth drivers across our markets and so are the main focus for our business. They have broad consumer appeal across geographies, and although each of them has a rich heritage they all continue to innovate and expand to meet new and emerging consumer trends. We manage and invest in these brands on a global basis so you will see consistent marketing from country to country. Our eight global priority brands are:
No 1 Smirnoff is the world's leading premium spirit.24.5 million 9 litre cases *
For more information visit www.smirnoff.com
No1 Johnnie Walker is the world's leading premium spirit by value.14.3 million 9 litre cases *
For more information visit www.johnniewalker.com
No 1 Guinness is the world's leading stout11.1 million 9 litre case equivalent units *
For more information visit www.guinness.com
No1 Baileys is the world's leading liqueur6.7 million 9 litre cases *
For more information visit www.baileys.com
No 4 J&B is the number four Scotch Whisky in the world5.2 million 9 litre cases *
For more information visit www.jbscotch.com
No 2 Captain Morgan is the number two rum in the world8.4 million 9 litre cases *
For more information visit www.captainmorgan.com
No 1 José Cuervo is the world's leading tequila4.5 million 9 litre cases *
For more information visit www.josecuervo.com
No 1 Tanqueray is the leading imported gin in the United States1.9 million 9 litre cases *
For more information visit www.tanqueray.com
* Figures are volumes for year ended 30 June 2009 excluding ready to drink. Position source: Impact Databank, September, December 2008 and February 2010.
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