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PRESS RELEASE5 Feb 2013

Diageo Africa Business Reporting Awards 2013 celebrate 10 years of best in business journalism on AfricaDownload file

Awards now open for online entry

Diageo, the world’s leading premium drinks business, today launched its annual Africa Business Reporting Awards for 2013.  This year marks the ten-year anniversary of the Awards, which were initiated by Diageo to recognise journalists and editors who provide high quality coverage of the business environment in Africa.

Following commissioned research, Diageo launched the Awards in order to raise awareness of the need for reliable, objective and comprehensive reporting on African business. Such reporting plays an important part in increasing investment flows to the continent by improving investors’ perceptions and challenging negative stereotypes.

Nick Blazquez, President, Diageo Africa, Turkey, Russia & Eastern Europe, said, “As we celebrate the ten-year anniversary of the Diageo Africa Business Reporting Awards, I am proud to look back over a decade of strong, original and insightful journalism on business in Africa. I am pleased to say that both the quantity and quality of the entries we receive has increased significantly every year, and I am also encouraged by the greater standards of media coverage within Africa which is reflective of the improving business environment in many African countries. This has undoubtedly played a crucial part in raising awareness of the many opportunities the continent offers to businesses and investors. We hope that this year’s Awards will once again prove that there are many more stories to be told about Africa.”

Entries are welcome in ten categories and are open to reporters and editors working on all media platforms. All entries are assessed and judged by an independent panel. The awards ceremony will be held on Thursday, 11 July 2013 in central London. The closing date for entry is Friday, 15 March, 2013. Entries can be submitted online at: www.diageoafricabusinessreportingawards.com. There is no entry fee.

ENDS

The Categories
1. Best Information and Communication Technology (ICT) feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of the ICT sector in a thoughtful and engaging way.

2. Best Finance feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of the finance/banking sector in a thoughtful and engaging way.

3. Best Infrastructure feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of infrastructure (physical or otherwise) in a thoughtful and engaging way. Features addressing issues of energy and transport can enter this category.

4. Best Agribusiness / Environment feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any aspect of agribusiness or environmental issues in a thoughtful and engaging way.

5. Best Tourism feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that examines any business aspect of the tourism industry in a thoughtful and engaging way.

6. Best Business News story
A news story or series of related stories delivered on any media platform (print, broadcast, online) that:
• Addresses a breaking news story from the time period of the awards
• Answers all basic questions in a clear and balanced fashion
• Demonstrates journalistic flair – a style that is engaging, thought-provoking and accessible to its audience

7. Best Business feature
A feature or series of related features delivered on any media platform (print, broadcast, online) that:
• Examines business or the economy in an African context
• Provides useful and relevant background material for readers
• Provides the bigger picture and importance to Africa, as well as specific issues it might be addressing
• Brings the business and economy to life through examples and use of language, while answering the serious questions

8. Best Newcomer
A portfolio of three features (can be across different platforms) by a journalist who has been working as a reporter for less than five years. Proof of first date of accreditation will be required.

9. Media of the Year
A print publication, broadcast programme/channel, website or blog that is a comprehensive resource for its audience providing sustained coverage of Africa’s business and economic news, issues and analysis (sector-specific or otherwise).

10. Journalist of the Year
A portfolio of three features (on any one or a mixture of media platforms) of no more than 5,000 words or 1 hour each. Submitted pieces can cover different topics, industries or people, or be part of a series of reportage.  Judges will be looking for features that reflect journalistic integrity and ethics and a true commitment to reporting that does not sensationalise stories or individuals.

For more information, visit www.diageoafricabusinessreportingawards.com or contact:
Katherine Ambler, Awards Secretary, kambler@africapractice.com, +44 (0) 207 087 3797

About Diageo plc and Diageo Africa
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

Diageo Africa is primarily a beer and spirits company whose brands are sold in more than 40 countries in Africa. Diageo has a long established presence in Africa with the first recorded exports of Guinness to Sierra Leone in 1827.

Guinness is a truly pan-regional premium beer brand brewed in over 20 countries throughout the continent and is exported to many others. Diageo’s businesses also produce and sell a range of local beer brands including Tusker, Senator Keg, Premium Serengeti Lager, Meta, Harp and Bell. Diageo is also the leading premium spirits company in Africa, and its great brands include Johnnie Walker Scotch Whisky, Smirnoff vodka, Baileys and Gilbeys gin.

Diageo Africa employs over 6,000 people accounting for one in four of Diageo’s workforce worldwide. In some key markets it has built its own in-market businesses with distribution access to trade channels, some of which have listings on local stock exchanges. In other markets, it will look to partner with a local business, through licensing brands or through third party distribution.  All of these companies have active community investment programmes, covering initiatives in water, farming and rural value chains, health, education and other areas of value to the communities in which they operate across Africa.

Diageo has published its report on its business approach in Africa. You can download it at http://www.diageo.com/en-row/CSR/Pages/resource.aspx?resourceid=1078

For more information about Diageo, please follow Diageo on Twitter: @Diageo_News

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