Diageo announces US$10 Millions strategy to empower 2 million women in Asia pacificDownload file

Singapore, 10 December 2012 – Diageo, the world’s leading premium drinks company announces a US$10 million strategy to empower 2 million women in 17 countries in Asia-Pacific by 2017.

“Plan W: Empowering Women through Learning” aims to reach women of all socio-economic profiles through training and skills development. Empowerment means a woman’s right to have choices, opportunities and access to resources – all of which improve her sense of self worth and ability to influence society and the economy.[1]

Diageo’s commitment to workplace diversity has been recognised around the world and Plan W marks another milestone in our contribution to the community. Investing in women is important for Diageo as two thirds of the global workforce in the hospitality industry is made up of women.[2]

The company’s goal is to empower these women to play an even greater role in the success of the business.
Plan W aims to empower women through four focus areas:

1. Our Company: Diageo is committed to workplace diversity. We will further strengthen diversity policies and practices.

2. Our Industry: Increase women’s employability by delivering skills training in the hospitality sector.

3. Our Communities: Working with partners, train women in marginalized communities to better their prospects; establish programmes to support social entrepreneurs

4. Our Consumers: Raise awareness among consumers, through campaigns lead by Diageo’s brands.

“Being a partner for good is a big part of our values and history as a company. We are very proud to launch Plan W to support women and the development of communities all around Asia Pacific. As we progress with this major initiative across Asia Pacific, we will look for more strategic partners who are equally committed to supporting this cause to enrich the lives of women and empower them through learning’ said Gilbert Ghostine, President, Diageo Asia Pacific.

Diageo will work closely with partners such as CARE International and others to implement programmes, several of which are already underway. CARE is a leading non government organisation dedicated to fighting poverty and injustice in 87 countries around the world. Other key partners include The British Council, which operates large scale programmes to promote social enterprise development across Asia.

“Recognising that women and girls suffer disproportionately from poverty, CARE places special emphasis on empowering them to create permanent social change. Empowering women can create a ripple effect that has the potential to impact families, communities, villages and even nations,” said Tim Bishop, CARE’s Private Sector Specialist for Asia-Pacific “It is our hope that Diageo’s support of CARE’s programmes and commitment toward women empowerment in Asia-Pacific will serve as inspiration for other large corporations in the region to become involved.”

Diageo today has several programmes underway throughout Asia Pacific and is planning to deliver additional ones in new markets to reach more women including:

- Sponsoring community projects in Nepal and Sri Lanka; we will deliver more programmes in Myanmar, Cambodia and India

- Arthur Guinness Fund social enterprise programmes in Indonesia, Malaysia and Singapore; we will upscale our programmes in China, Vietnam and Thailand

- Supporting vocational training courses for hospitality in Vietnam; we will deliver hospitality training in priority markets of China, South Korea and Thailand

- Offering diversity workshops for Diageo leadership teams and employees in Singapore and across the region

[1] United Nations
[2] International Labour Organisation


Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, Baileys, Windsor, Bundaberg, the Singleton of Glen Ord, Ketel One and Shui Jing Fang.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at


Globally, Diageo won the Opportunity Now Female FTSE100 award in 2011 for being the FTSE Company with the highest representation of women on its board

Diageo North America earned a perfect score in the annual Human Rights Campaign's Corporate Equality Index (CEI) survey for the fifth consecutive year. The index rates the equality of lesbian, gay, bisexual and transgender (LGBT) employees in the workplace.

Diageo North America was listed as one of Working Mother Magazine’s top 100 companies this year, as a result of our flexible working, telecommuting, paid maternity leave and employee assistance programmes. (Diageo Sustainability & Responsibility Report 2012)

Diageo plc was named ‘Britain’s Most Admired Company’ in a peer review of corporate reputation run by leading UK business magazine, Management Today. In addition to winning the overall award, Diageo is ranked as the top company in the Beverages sector. Diageo won the award for the first time in 2008 and came second in 2011

Diageo has recently published its 2012 Sustainability and Responsibility Report which can be downloaded at

Editorial Contact

Yap Hwee Jen
Communications Manager, Diageo Asia-Pacific / +65 63725176

One George Street
13th Floor, Unit 01
Singapore 049145


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