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PRESS RELEASE12 Nov 2011

Smirnoff Nightlife Exchange Project gathers millions globally for the world's biggest nightlife experienceDownload file

Madonna Selects Lil Buck From Memphis TN as the Winner of the Global Dance Competition at Star-Studded Event in New York
 
NEW YORK, NY (13th November 2011) – Last night Smirnoff, the world’s number one vodka, together with Madonna and over millions of international revelers spanning five continents celebrated The Smirnoff Nightlife Exchange Project in New York. Madonna along with choreographers Rich & Tone Talauega watched the final dancers perform and selected the winner of Smirnoff’s exclusive high-profile global dance competition. With art direction and choreography by Shay Normann, the 11 finalists battled it out in front of over one thousand guests. Lil Buck from Memphis TN was the designated winner and now becomes an official member of Madonna’s dance crew. The thrilling evening included Madonna’s personal selection to headline the event - DJ and Producer Martin Solveig. Solveig has been collaborating with Madonna on her upcoming album.  Hardy “Indigo” Muanza and Vikter Duplaix were also at the event spinning custom mixes.
 
Traversing time zones, borders and language barriers, the Smirnoff Nightlife Exchange Project saw countries world-wide create one-of-a-kind global events that encouraged the sharing and swapping of the most extraordinary nightlife ideas. Events across the world featured a diverse line-up of superstar talent including Kelis, CSS, Basement Jaxx, Alex Gaudino and more - collectively performing 200 hours of music. Over 117,000 carefully crafted Smirnoff cocktails were enjoyed, partygoers grooved to over 3000 tracks, “liked” Smirnoff cocktails 5000 times and uploaded over 8000 photos to Facebook using onsite RFID technology.
 
“The Smirnoff Nightlife Exchange Project has uncovered amazing dance talent from all over the world,” said Madonna.
 
Each of the participating countries showcased its own “Be There” moments through a melding of fashion, drinks, music, entertainment, technology and more. In Australia, which swapped nightlife with Italy, the event took the shape of Giuseppe Verdi’s three act opera Un Ballo in Maschera  (‘A Masked Ball’). The event was brought to life with three key ‘Acts’, Una Discoteca in Maschera, and at midnight all guests wore silver masquerade masks as fireworks fell from the stage and Opera singers, Aerial performers and dancers wearing Venetian masquerade costumes kicked off the global event while DJ Alex Gaudino spun Nessun Dorma. In the UK, which swapped nightlife with Jamaica, multi-award winning dance super group Basement Jaxx collaborated with Grammy-nominated singer-songwriter Janelle Monáe. They were joined on the main stage by legendary Jamaican band The Jolly Boys who performed a special never-been-seen-before collaboration of Bob Marley’s ‘One Love’ with acclaimed hip-hop artist, Ms. Dynamite.
 
“Smirnoff is constantly on the look-out for the world’s most original and exciting nightlife and the Smirnoff Nightlife Exchange Project gives us the opportunity to share our discoveries through extraordinary, one-of-a-kind experiences for our fans”, says Simon Burch, Global Brand Director for The Smirnoff Co. “Madonna has championed unique, one-of-a-kind experiences in music and dance throughout her career, and because of this she was the perfect partner for this year’s program.”
 
The Smirnoff Nightlife Exchange Project, including the exclusive dance competition with Madonna, was the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of The Smirnoff Co.  More details to be released in the coming months. For updates on Madonna, please visit www.facebook.com/madonna. For updates on The Smirnoff Nightlife Exchange Project please visit www.facebook.com/smirnoff.
 
The 50 countries that participated in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.

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