Buy, Sell or Transfer

Investors normally use a stockbroker, bank, building society or online share shop to buy or sell shares. The commission rates charged by each of them for a transaction may vary.

APCIMSIf you need to find a stockbroker, you can write to the Association of Private Client Investment Managers and Stockbrokers (APCIMS) at 114 Middlesex Street, London, E1 7JH. Alternatively, APCIMS has a regularly updated online directory of stockbrokers available on its web site.

Click here to access APCIMS website

Please note that Diageo staff are not able to offer investment advice. Should you require advice, please consult an independent financial adviser.

Share Dealing Service

There is a share dealing service available to enable shareholders to buy and sell Diageo shares at competitive commission rates. This is primarily for relatively small transactions.


Commission is charged at the rate of 1% with a minimum charge of £25. Simply telephone Stocktrade with your instructions.

Click here for contact details

Please note that the share dealing services are not available to persons in the USA or to residents of the USA.

Transferring shares

Shares may be transferred 'off market', that is without using a bank or stockbroker, if the buyer and seller agree and send a signed stock transfer form with a share certificate(s) to the Diageo Registrar. An 'off market' transfer is generally used when there is no stamp duty payable on the transfer, for example to give shares to a relative or to a charity.

For further details on how to transfer Diageo shares 'off market', please contact the Diageo Registrar.

Click here for contact details

Where stamp duty is payable on the transfer, the stock transfer form should be sent to a HM Revenue & Customs stamp office and the duty paid before being forwarded to the Diageo Registrar for registration.

Related media

Stock Transfer form Download file
26 Feb 2016

Stock Transfer form

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