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Performance Overview

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The management team continues to invest to build our brands and routes to consumer, to deliver long term profitable growth.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

Group performance

2014 2013
(restated)
Organic growth
%
Reported growth
%
Volume in millions of equivalent units 156.1 164.2 (2) (5)
£ million        
Net sales 10,258 11,303 - (9)
Operating profit before exceptional items (a) 3,134 3,479 3 (10)
Operating profit (b) 2,707 3,380   (20)
Profit attributable to parent company's shareholders 2,248 2,452   (8)
Basic eps (pence) 89.7p 98.0p   (8)

(a) Operating profit before exceptional items includes attributable transaction and integration costs of £25 million (2013 - £8 million) in respect of business acquisitions.

(b) Operating profit includes an exceptional charge of £427 million

Category performance

Organic Volume movement
% *
Organic net sales movement
%
Reported net sales movement
%
Spirits ** (1) - (10)
Beer (11) (3) (8)
Wine (4) 1 (6)
Ready to drink 8 4 (11)
Total (2) - (9)

Strategic brand performance**

Whisk(e)y: (4) - (8)
Johnnie Walker (6) (4) (9)
Crown Royal (4) 1 (3)
J&B (7) (8) (11)
Buchanan's (13) 6 (24)
Windsor (5) 1 1
Bushmills 8 7 4
Bulleit 66 69 62
Vodka: (1) - (5)
Smirnoff (1) (2) (7)
Ketel One vodka 3 6 2
Cîroc 2 2 (2)
Rum: 9 7 (4)
Captain Morgan 6 6 1
Liqueurs: (2) - (7)
Baileys (2) 1 (3)
Tequila: 43 34 (71)
Don Julio 27 27 22
Gin: 3 3 (1)
Tanqueray 4 6 3
Beer: (11) (3) (8)
Guinness (5) (1) (5)

* Organic equals reported movement for volume except for total (5)%, spirits (4)%, wine (8)%, ready to drink 5%, liqueurs (4)% and tequila (86)%, largely reflecting the disposal of Nuvo and the termination of agency brand distribution agreements, including Jose Cuervo.

** Spirits brands excluding ready to drink.

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