North America performance |
2009
£ million |
2008
£ million |
Organic movement |
Reported movement |
| Volume |
|
|
- |
4 |
| Net sales |
3,290 |
2,523 |
1 |
30 |
| Marketing spend |
429 |
366 |
(9) |
17 |
| Operating profit before exceptional items |
1,156 |
907 |
- |
27 |
Reported performance:
Net sales increased by £767 million in the year ended 30 June 2009 to £3,290 million, from £2,523 million in the prior year. Reported operating profit before exceptional items increased by £249 million in the year ended 30 June 2009 to £1,156 million, from £907 million in the prior year.
Organic performance:
The weighted average exchange rate used to translate US dollar sales and profit moved from £1 = $2.01 in the year ended 30 June 2008 to £1 = $1.60 in the year ended 30 June 2009. Exchange rate impacts increased net sales by £602 million, acquisitions increased net sales by £142 million and there was an organic increase in net sales of £23 million. Exchange rate impacts increased operating profit by £206 million, acquisitions increased operating profit by £45 million and there was an organic decrease in operating profit of £2 million.
Brand performance |
Organic volume movement
% |
Organic net sales movement
% |
Reported volume movement
% |
Reported net sales movement
% |
| Global priority brands |
(2) |
(2) |
(2) |
22 |
| Local priority brands* |
1 |
- |
19 |
47 |
| Category brands* |
6 |
11 |
6 |
36 |
| Total |
- |
1 |
4 |
30 |
| |
|
|
|
|
| Key spirits brands:** |
|
|
|
|
| Smirnoff |
1 |
6 |
1 |
30 |
| Johnnie Walker |
(6) |
(8) |
(6) |
14 |
| Captain Morgan |
3 |
7 |
3 |
32 |
| Baileys |
(5) |
(5) |
(5) |
16 |
| Jose Cuervo |
3 |
4 |
3 |
30 |
| Tanqueray |
(12) |
(12) |
(12) |
10 |
| Crown Royal |
(1) |
(1) |
(1) |
23 |
| Guinness |
(11) |
6 |
(11) |
15 |
| Ready to drink |
(10) |
8 |
(10) |
14 |
* Brand additions in the year ended 30 June 2008 Ketel One vodka and Rosenblum Cellars wine are included in local priority brands while Zacapa rum is included in category brands.
** Spirits brands excluding ready to drink.