Europe performance |
2009
£ million |
2008
£ million |
Organic movement |
Reported movement |
| Volume |
|
|
(6) |
(6) |
| Net sales |
2,750 |
2,630 |
(5) |
5 |
| Marketing spend |
419 |
438 |
(14) |
(4) |
| Operating profit before exceptional items |
856 |
798 |
(1) |
7 |
Reported performance:
Net sales increased by £120 million in the year ended 30 June 2009 to £2,750 million, from £2,630 million in the prior year. Reported operating profit before exceptional items increased by £58 million in the year ended 30 June 2009 to £856 million, from £798 million in the prior year.
Organic performance:
The weighted average exchange rate used to translate euro sales and profit moved from £1 = €1.36 in the year ended 30 June 2008 to £1 = €1.17 in the year ended 30 June 2009. Exchange rate impacts increased net sales by £260 million, acquisitions increased net sales by £6 million and there was an organic decrease in net sales of £146 million. Exchange rate impacts increased operating profit by £66 million, acquisitions decreased operating profit by £2 million and there was an organic decrease in operating profit of £6 million.
Brand performance |
Organic volume movement
% |
Organic net sales movement
% |
Reported volume movement
% |
Reported net sales movement
% |
| Global priority brands |
(8) |
(6) |
(8) |
4 |
| Local priority brands* |
(6) |
(6) |
(6) |
4 |
| Category brands* |
(1) |
(2) |
(1) |
8 |
| Total |
(6) |
(5) |
(6) |
5 |
| |
|
|
|
|
| Key spirits brands:** |
|
|
|
|
| Smirnoff |
(8) |
(6) |
(8) |
- |
| Johnnie Walker |
(5) |
(4) |
(5) |
7 |
| Baileys |
(9) |
(10) |
(9) |
- |
| J&B |
(13) |
(13) |
(13) |
- |
| Guinness |
(6) |
- |
(6) |
8 |
| Ready to drink |
(17) |
(11) |
(17) |
(2) |
* Brand additions in the year ended 30 June 2008 Ketel One vodka, Rosenblum Cellars wine and Zacapa rum are included in category brands.
** Spirits brands excluding ready to drink.