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Asia Pacific

Asia Pacific performance

2009
£ million
2008
£ million
Organic movement Reported movement
Volume     (11) (11)
Net sales 910 877 (4) 4
Marketing spend 208 191 (5) 9
Operating profit before exceptional items 164 170 - (4)

Reported performance:

Net sales increased by £33 million in the year ended 30 June 2009 to £910 million, from £877 million in the prior year. Reported operating profit before exceptional items decreased by £6 million in the year ended 30 June 2009 to £164 million, from £170 million in the prior year.

Organic performance:

Exchange rate impacts increased net sales by £74 million, acquisitions increased net sales by £1 million and there was an organic decrease in net sales of £42 million. Exchange rate impacts decreased operating profit by £6 million and there was no organic movement in operating profit.

Brand performance

Organic volume movement
%
Organic net sales movement
%
Reported volume movement
%
Reported net sales movement
%
Global priority brands (14) (8) (14) 2
Local priority brands* (1) 8 (1) 8
Category brands* (10) (8) (10) 3
Total (11) (4) (11) 4
         
Key spirits brands:**        
Smirnoff 1 13 1 24
Johnnie Walker (20) (12) (20) (1)
Bundaberg rum 17 29 17 34
Windsor 3 22 3 17
Guinness 5 6 5 20
Ready to drink (26) (22) (26) (17)

* Brand additions in the year ended 30 June 2008 Ketel One vodka, Rosenblum Cellars wine and Zacapa rum are included in category brands.

** Spirits brands excluding ready to drink.

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