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Africa

Key financials

2011 Reported
(restated)£ million
Exchange
£ million
Aquisitions and disposals
£ million
Organic movement
£ million
2012 reported
£ million
Reported movement
%
Net sales 1,357 (77) 29 138 1,447 7
Marketing spend 140 (8) 4 14 150 7
Operating profit before exceptional items 333 (22) 4 65 380 14
Exceptional items (7)       (5)  
Operating profit 326       375 15

"Diageo Africa’s strong routes to market and leading brands have harnessed the growth opportunities presented by the region.  This has delivered another year of double digit net sales growth with particularly strong growth in East Africa, Ghana and Cameroon. While it was a further year of strong net sales growth in beer, spirits are now making a meaningful contribution, driving over 40% of total growth and representing 25% of net sales in the region. This increased breadth together with price increases was reflected in operating margin improvement. Fiscal 2012 was another year of investment for growth.  We invested in marketing our brands, primarily Guinness, Tusker and Johnnie Walker, and behind innovations such as the launch of Harp Lime in Nigeria.  We invested in capital expenditure to expand capacity in Nigeria and East Africa and we broadened our presence across Africa, with the acquisition of the Meta Abo Brewery in Ethiopia.  I am particularly proud of our investment in the communities in which we operate, through our flagship Water of Life programme and also through our sustainable business model, supporting the development of local enterprise."

Nick Blazquez, president, Diageo Africa

Brand performance

Volume *
movement
%
Organic net sales movement
%
Reported net sales movement
%
Key markets and categories      
Africa 5 11 7
Nigeria (1) 4 1
East Africa 8 19 16
Africa Regional Markets 7 15 13
South Africa 8 7 (3)
       
Spirits 9 20 11
Beer 4 9 6
Ready to drink (11) - (6)
       
The strategic brands:**      
Johnnie Walker 35 39 31
Smirnoff 25 20 10
Baileys 22 26 21
JεB 18 12 4
Captain Morgan 1 - (9)
Guinness 3 7 3

* Organic equals reported movement for volume except for: Africa 8%, East Africa 11%, Africa Regional Markets 14%, beer 8% and Smirnoff 26% reflecting the acquisition of Serengeti and Meta Abo Breweries.

** Spirits brands excluding ready to drink.

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