Our aim is to provide our customers with the best overall service in every market. In most areas we survey major customers, distributors and our own employees annually to monitor the strength of our relationships and allow customers' views to be taken into account in our decision-making.
We also see our strategic relationships with major customers as a way of making a positive impact in the communities in which we operate. For example, we have worked with customers to spread responsible drinking messages via on site materials, consumer contest and consumer magazines. We have trained customers on how to perform age verification checks and we have worked with customers to promote recycling through in-store receptacles.