We focus on quality through our quality management system that aims to ensure, among other things, that our people are properly trained, responsibilities for quality are clear, quality is monitored and targets are set for improvement.
Through our Perfect Plant programme, we aim to create and maintain a culture of continuous improvement in the effectiveness and quality of our manufacturing. The programme, launched in 2008, now applies to over 60% of the 186 processes identified at our production sites.
Perfect Plant makes information on quality, environmental initiatives and waste reduction more accessible, providing new forums for learning and accelerating the sharing of manufacturing information between our production sites. It also encourages learning from leaders in manufacturing excellence outside Diageo.
The relationships we develop with consumers are based on trust. When reaching consumers by email, text or direct mail, we include a chance to opt out of future contacts. We take steps to ensure that we only contact people over the legal purchase age and we do not sell or trade personal data.
We provide consumers with information about our brands - on labelling or online - to help them make informed choices. Our information policy applies to all Diageo-owned alcohol beverage brands and specifies coverage of allergens, alcohol content/serve size, as well as a responsible drinking reminder and mention of the website DRINKiQ.com.