People want the brands they enjoy to be in perfect condition when they buy them - and we want them to stand out on the shelf. We also want to use packaging which has the lowest environmental impact while protecting, delivering and presenting our brands.
In 2009 we set ourselves targets to reach by 2015: to reduce our average packaging weight by 10%; to increase the average recycled content of our packaging to 42%; and to make all our packaging recyclable or reusable. We are also looking for ways to work with our suppliers, customers, and consumers to ensure that our packaging is sustainable as well as effective.
Sustainable packaging guidelines
Our sustainable packaging guidelines support this work, by including specific design principles and by stating that Diageo packaging should, where possible, be made with sustainable materials and energy sources. The guidelines also explain that our packaging should be technically recyclable or reusable, while meeting our quality and brand standards. They provide us with a framework for establishing sustainable packaging standards in our supply chain.
For more information on our progress against our targets, please see our Annual Report.
31 July 2014
A local supply of sugarcane by-products is enhancing the sustainability of our packaging.READ MORE...