Sustainable Packaging

The packaging that helps protect and market our brands has environmental impacts throughout a chain that stretches from our suppliers, through the retailer, to the consumer and beyond.

People want the brands they enjoy to be in perfect condition when they buy them - and we want them to stand out on the shelf. We also want to use packaging which has the lowest environmental impact while protecting, delivering and presenting our brands.

Our targets

In 2009 we set ourselves targets to reach by 2015: to reduce our average packaging weight by 10%; to increase the average recycled content of our packaging to 42%; and to make all our packaging recyclable or reusable. We are also looking for ways to work with our suppliers, customers, and consumers to ensure that our packaging is sustainable as well as effective.

In anticipation of our current targets coming to an end in 2015, we have created new Sustainability and Responsibility targets to 2020. Specifically in relation to packaging, we aim to:

  • Reduce total packaging by 15%, while increasing recycled content to 45% and making 100% of packaging recyclable.
  • Sustainably source all of our paper and board packaging to ensure zero net deforestation.

To find out more click here.

Sustainable packaging guidelines

Our sustainable packaging guidelines support this work, by including specific design principles and by stating that Diageo packaging should, where possible, be made with sustainable materials and energy sources. The guidelines also explain that our packaging should be technically recyclable or reusable, while meeting our quality and brand standards. They provide us with a framework for establishing sustainable packaging standards in our supply chain.

For more information on our progress against our targets, please see our Annual Report.

Bagasse - A Local Way to Make Packaging More Sustainable in Brazil

31 July 2014

A local supply of sugarcane by-products is enhancing the sustainability of our packaging.READ MORE...

Related media

Sustainable Packaging Guidelines Download file
08 Dec 2011

Packaging plays an essential role in protecting, delivering and presenting our products and brands to our consumers around the world. It adds value by creating consumer convenience, providing... READ MORE...