Sustainable Packaging

The packaging that helps protect and market our brands has environmental impacts throughout a chain that stretches from our suppliers, through the retailer, to the consumer and beyond.

People want the brands they enjoy to be in perfect condition when they buy them - and we want them to stand out on the shelf. We also want to use packaging which has the lowest environmental impact while protecting, delivering and presenting our brands.

Our targets

In 2009 we set ourselves targets to reach by 2015: to reduce our average packaging weight; to increase the average recycled content of our packaging; and to make all our packaging recyclable or reusable. In 2015 we refreshed and extended these with new targets to meet by 2020:

  • Reduce total packaging volume by 15%
  • Increase recycled content to 45%
  • Make 100% of our packaging recyclable or reusable
  • Sustainably source all our paper and board packaging to ensure zero net deforestation.

We are continuously looking for ways to work with our suppliers, customers, and consumers to ensure that our packaging is sustainable as well as effective.

Sustainable packaging guidelines

Our sustainable packaging guidelines support this work, by including specific design principles and by stating that Diageo packaging should, where possible, be made with sustainable materials. The guidelines also explain that our packaging should be technically recyclable or reusable, while meeting our quality and brand standards. They provide us with a framework for establishing sustainable packaging standards in our supply chain.

For more information on our progress against our targets, please see our Annual Report.

Reducing packaging weight? We can handle it.

30 June 2015

Small changes can make a big difference when it comes to reducing the weight of our packaging – as the way we've redesigned some of our Smirnoff bottles shows.READ MORE...

Related media

Sustainable Packaging Guidelines Download file
08 Dec 2011

Packaging plays an essential role in protecting, delivering and presenting our products and brands to our consumers around the world. It adds value by creating consumer convenience, providing... READ MORE...

Annual Report 2015 Download file
14 Aug 2015

Annual Report 2015