With the Bridge Foundation in North America, we constantly watch for events that could put people in harm's way. As Hurricane Gustav headed for the Louisiana coast in September 2008, we shipped several huge generators to Mississippi and Louisiana to power police and rescue services.
When a devastating earthquake hit Haiti in January 2010, we launched an employee fundraising programme. So that funds raised reached the people in most need, a small team from Diageo Latin America and Diageo North America worked with The Bridge Foundation to provide on the ground assistance in Haiti. Working in Port-au-Prince the team helped to ensure that the aid contributed by Diageo and Diageo employees made it to its intended destination. That aid included water, food and medical supplies.
When floods hit the central Ayudhya province, contaminating water supplies, employees volunteered to distribute food and 10,000 bottles of water to victims.