Diageo actively supports effective and targeted alcohol policies at the global and national level. Establishing consensus on alcohol policy issues such as responsible marketing, blood alcohol concentration levels, legal purchase age, tax policy and other regulatory measures - such as how to deal with illicit alcohol - is essential to Diageo’s goals for a sustainable future.
The launch of the World Health Organisation’s global strategy to reduce the harmful use of alcohol is an important and constructive watershed in collective action to address alcohol issues around the world. Diageo, together with other major international drinks companies, plans to work constructively with WHO member states by supporting and contributing to feasible and effective policies that reduce harmful drinking.
Diageo continues to work with organisations around the world such as the International Center for Alcohol Policies (ICAP) in supporting development of regulatory frameworks. See ‘Programmes to address alcohol misuse’ for the Global Actions on Harmful Drinking.
Social aspects organisations
Over the years, we have helped establish many social aspects organisations (SAOs). These are organisations that tackle alcohol misuse and promote responsible drinking. We have worked with SAOs to develop codes of responsible marketing and raise awareness about responsible drinking. For a comprehensive list of SAOs visit our 2012 Sustainability & Responsibility Report.