Category: Canadian Whisky
Top markets: US, Canada, Global duty free
Launched: 2006
Did you know?Because of its rarity, Crown Royal XR is the only allocated product ever to grace the Crown Royal portfolio.
Brand factCrown Royal XR's rare whiskies were saved from the venerable Waterloo Distillery before it closed in 1991. Shortly after closing, a devastating fire destroyed everything at this legendary site except for some of the exceptional whiskies that were saved. Crown Royal XR's distinguished character is attributed to a process whereby select grains were perfectly blended together to create a sublime liquid that is impeccably crafted and remarkably smooth.