Category: Vodka
Top markets: US, GB, South Africa, Canada, Ireland
Launched: The brand's heritage dates back to the 19th century and continues the traditions of Pierre Smirnoff, purveyor to the Imperial Russian Court, 1886-1917
Did you know?In a blind taste test of 21 world-class vodkas, The New York Times chose Smirnoff as the "hands-down favourite." This independent test included Grey Goose, Ketel One, Belvedere, Absolut, Vox, Skyy and Wyborowa, among others. Smirnoff was described as "excellent… clean and ultrasmooth." - The New York Times, January 26, 2005.
Brand factSmirnoff Vodka is the world’s number one-selling premium spirit, created by a unique process involving three distillations and ten stages of filtration to deliver unrivalled smoothness and clarity.