J&B is the No 1 Scotch whisky in Europe and the No 3 in the world.
Results 2007
- 5.8 million 9-litre cases.
- (2%) volume growth.
- (1%) net sales growth.
Top 5 markets
- Spain
- France
- South Africa
- United States
- Portugal
How we produce J&B
J&B is unique in taste: light in style, fresh and fruity in aroma, with a hint of smokiness on the palate.
It is crafted from a collection of individual malt and grain whiskies. Like guests at the perfect party, each is carefully selected for its own personality plus the ability to bring a unique complexity and style to the blend.
A bevy of Speyside whiskies brings mellow fruitiness, superior smoothness and elegant flavour. Extra complexity comes from the judicious addition of sweet light Lowland malts and robust Highland malts. A touch of Islay whiskies provides a thoughtful background of quiet peatiness.
The result is a remarkable drink that can proudly claim to be the second most popular Scotch whisky in the world.
The history behind J&B
|
1749 |
Justerini and Johnson Wine Merchants founded in London by Giacomo Justerini and George Johnson. |
|
1831 |
Alfred Brooks forms Justerini and Brooks. |
|
1950's |
First significant export sales of J&B Rare to the US. |
|
1970's |
J&B sells more than 3 million cases in one year in the US. |
|
1980's |
Rapid growth in Southern Europe following economic liberalisation and formation of the European Union. |
|
1990's |
A new wave of developing markets emerge, stimulated by growing wealth and a reduction of import barriers as a result of a World Trade Organisation agreement. |
Did you know?
- In Summer 2007, J&B played homage to the iconic mirrorball by launching a special edition mirrorball pack.
- J&B holds the Guinness World Record for the largest ever case display – 11,000 cases at Alcampo hypermarket in Madrid.
- Truman Capote only ever ordered J&B by its full title – Justerini & Brooks Scotch.
- J&B has a rich heritage in film and literature. Its first film appearance was in the 1961 classic, ‘Breakfast at Tiffany’s’. A succession of literary characters have enjoyed J&B, including the main character of Graham Greene’s 1978
novel, ‘The Human Factor’.
- J&B is a warrant holder to eight successive monarchs.
Brand variants
