Man has been creating alcohol-based drinks for many thousands of years. The ancient Sumerians were the first known beer drinkers and may have stumbled across the process of brewing by chance.
Creating premium beverage alcohol is a process that carries a little mystery and magic with it. How does an Islay whisky capture the essence of its maritime home? Why is a Guinness ruby-black? Can white wine be made with red grapes?
Diageo is proud to offer many of the most unique, exciting and historically significant alcohol beverages available. In our distilleries, vineyards and breweries, you will find tradition and technology working together, ensuring we can maintain each brands’ heritage and quality, meet commercial demand and excite consumers with new ideas.