Press Releases: 2008

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23 July 2008

Jamie McMurray moonlights as cab driver to give Indianapolis race fans rides home

Before Jamie McMurray hits the backstretch at Indianapolis Motor Speedway, he will grab the wheel of a taxi for the makers of Crown Royal Canadian whisky to ensure adults have....

24 June 2008

Virgin Islands governor John de Jongh announces landmark initiative with Diageo
for Captain Morgan rum distillery on St. Croix

Virgin Islands Governor John P. deJongh, Jr. today announced a landmark public-private initiative with Diageo, the world’s leading spirits, wine and beer company for the construction and operation of a....

23 June 2008

Europe

Bushmills invests £1.5m in ‘Still 10’

Bushmills, which is celebrating its 400th anniversary, has announced that it is making an investment of £1.5m in refurbishing and expanding the equipment used to distil its famous whiskey brand.....

19 June 2008

North America

Captain Morgan ups the stakes on consumer challenge to strike the most captain worthy pose

Captain Morgan Original Spiced Rum today announced its plans for the second summer of the 'Ultimate Pose Off' campaign, designed to uncover consumers’ most legendary adaptation of the Captain’s iconic....

19 June 2008

North America

Jose Cuervo announces title sponsorship of the 2008 Jose Cuervo Black US Air Guitar Championships

Nothing but…air? Jose Cuervo, the world’s most renowned producer of Tequila, announced today its title sponsorship of the 2008 Jose Cuervo Black US Air Guitar Championships, presented by TouchTunes. The....

19 June 2008

Lagavulin beach rugby tournament on islay attracts record entry

A record 28 rugby teams from across Scotland will muster on Islay this weekend for a unique event in the rugby calendar - the Lagavulin Beach Rugby tournament. Sponsored....

19 June 2008

Tax increase On flavored beer adopted today in California
Flavored Malt Beverage Coalition will pursue litigation to challenge the regulation

The Office of Administrative Law allowed the adoption of a 1600 percent tax increase on flavored beer by the California Board of Equalization today that flies in the face of....

19 June 2008

Diageo supports legislation aimed at combating underage drinking in Delaware
House Bill 398 increases penalties for anyone under 21 in possession of alcohol

Diageo, the world's leading spirits, wine and beer company is proud to support House Bill 398, Speaker Terry Spence’s legislation that aims to combat underage drinking in Delaware by immediately....

19 June 2008

Diageo Invests $18 Million in Illinois Plant to Meet Market Demand for Number One Selling Smirnoff Vodka
2006 and 2007 Investment in Plainfield, IL Exceeds $25 Million

Diageo, the world’s leading spirits, wine and beer company, is pleased to announce an $18 million investment in its Plainfield, Illinois brand technical and bottling facility, adding processing and....

18 June 2008

Asia Pacific

Smirnoff strikes deal with Manchester United

Today Diageo launched a two-year partnership with Manchester United for its SMIRNOFF vodka, in Asia Pacific. The partnership will be activated with a through-the-line campaign 'Spirit of Champions' later this....

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