Global Brands, the UK’s leading independent drinks distributor, has signed an agreement with Diageo Great Britain to distribute two premium spirits, cinnamon schnapps brand Goldschlager and Myers's Jamaican dark rum.
Global Brands now owns the rights to exclusively sell, distribute and market both products in Great Britain, since signing the distribution deal with Diageo GB on 15 February 2008. Diageo will continue to manufacture the product.
Steve Perez, Managing Director of Global Brands, comments: 'This is an exciting time for us. Goldschlager is a very well recognised brand in the marketplace and there is a huge opportunity for us to grow its market share further.
'Myers’s has great distribution outside Great Britain and is already popular with many upmarket on-trade establishments, including lifestyle and cocktail bars and hotels. It’s still relatively new in this market and we are committed to making it more accessible to all potential customers.
'Both brands fit well with our distribution base and also with our continued expansion into the spirit market, as we look to grow our premium range.'
James Pennefather, from Diageo GB says of the partnership: 'We are continually looking at ways in which we can maximise opportunities for our brands. This agreement will allow Global Brands to give real focus to these two brands and help unlock growth.'
Goldschlager and Myers’s will sit alongside other premium spirit brands in Global Brand’s range, including Danzka and Sobieski vodka and Ypioca Cachaça. For further information please visit www.globalbrands.co.uk or call Kate Hodson on 01246 868 931.
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Notes to editors:
Goldschlager and Myers's are Registered Trade Marks
UK based Global Brands, manufacture, distribute and own a range of alcoholic drinks brands. The company is a vodka specialist and has enjoyed rapid growth from the success of their flagship brand VK Vodka Kick, launched in 1999. This range of premixed vodka drinks comes in a selection of delicious flavours and is now available in over 30 countries worldwide.
Global Brands, formerly GBL International, was founded in 1997 by 'Entrepreneur of the Year 2002/3' Steven J Garcia Perez and under his leadership now turns over almost £70million per year. Global Brands remains one of the few independent international drinks companies operating today.
Other brands in the portfolio include Sobieski, Danzka, Corky’s, Viru, Salitos and Carib.