Press Releases: 2007

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Sterling Vineyards donates $20,000 to Napa Valley Community

19 December 2007

North America

Funds raised from the Sterling Silver Screen Series directly benefit St. Helena Family Resource Center and Calistoga Family Center

Continuing its commitment to support important programs in the Napa Valley community, Sterling Vineyards today announced that it has distributed $20,000 from its Stars & Vines Fund at the Napa Valley Community Foundation to the St. Helena Family Resource Center and the Calistoga Family Center.  These grants are a direct result of funds generated from the winery’s annual Sterling Silver Screen Series. 

'Being a strong partner and making a difference in our community is important to all the employees at Sterling Vineyards and Diageo Chateau & Estate Wines,' said Tom Scott, Sr. Director of Communications, Diageo Chateau & Estate Wines.  'We are proud that a program like the Sterling Silver Screen Series not only gets the support of local residents, but the proceeds raised at the event go to help deserving families in the area.'

Every summer, Sterling Vineyards hosts a number of outdoor movie screenings called the Sterling Silver Screen Series. Proceeds from these events are donated to the Napa Valley Community Foundation and subsequently distributed to local charities. In the past, these funds have helped provide education, training and housing for vineyard workers. Since the Sterling Silver Screen Series' inception in 2003, the winery has donated more than $55,000 to the Napa Valley Community Foundation through the Sterling Vineyards’ Stars & Vines Fund. 

'We are proud to have a long-term partnership with Sterling Vineyards,' said Stephanie Snyder Parry, executive director, Calistoga Family Center.  'Through Sterling’s giving we are able to help more than 200 families improve their economic status, which helps them provide healthy, happy lives for their children.  We are grateful for Sterling’s commitment to children and families in our community.'

The Calistoga Family Center was created by a team of educators and community members who believed healthy families are the foundation of a strong community.  The Calistoga Family Center serves as the heart of community services, directing six different outreach divisions with more than 30 different programs. The Center works collaboratively with community partners to improve family life. Calistoga Family Center envisions a vital Calistoga where every family has the support it needs to create happy, healthy and productive members of the community. 

The St. Helena Family Resource Center provides local access to existing programs and services in Napa County. It is an agent for self-improvement and a hub for community building. This non-profit organization sponsors activities and develops programs that meet the interests and needs of children, teens, adults, families and seniors in St. Helena, Deer Park, Angwin, Pope Valley, Rutherford and Oakville.  It offers classes for parent education, early childhood development, family literacy and peer-to-peer support groups for teens. To help individuals and families attain economic stability, the St. Helena Family Resource Center conducts basic finance classes, provides income tax assistance and participates in 2-for-1 savings programs. 
 
'Local community and business leaders have seen Sterling’s commitment to this valley and have stepped forward to lend their hands in this effort,' says St. Helena Family Center executive director Dan Melligan. 'We appreciate Sterling leading the way.'

Notes to editor:

About Sterling Vineyards
Sterling Vineyards wine is produced by Diageo Chateau & Estate Wines (DC&E), part of Diageo (Dee-AH-Gee-O); the world’s leading premium drinks business. DC&E produces and markets premium wines from around the globe including Napa Valley, Sonoma, the California Central Coast, Washington, France, New Zealand and Australia.  Brands include: Beaulieu Vineyard, Sterling Vineyards, Sterling Vintner's Collection, Chalone Vineyard, Acacia Vineyard, Edna Valley Vineyard and Provenance Vineyards as well as the French wines of Barton & Guestier. DC&E is also a leading importer of classified Bordeaux and Burgundy estate-bottled wines and F.E. Trimbach.

About Diageo
Diageo's broader business includes an outstanding collection of beverage alcohol brands across spirits, wine and beer including Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan and Crown Royal. Diageo is a global company, listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly. 

About the Napa Valley Community Foundation
The Napa Valley Community Foundation works to multiply the impact of individual givers, pooling resources and investing in charitable projects that make a difference. Since 1994, the Community Foundation has served as a bridge between philanthropic families and hard-working nonprofit agencies, bringing people, ideas and resources together to enhance the quality of life in the Napa Valley community. From American Canyon to Calistoga, the Community Foundation has distributed more than $12 million in grants in the last 13 years, and currently serves as the philanthropic partner to 100 individuals, families, nonprofit agencies and corporations in Napa Valley.  It stewards nearly $20 million in philanthropic funds.  To learn more, call 707.254.9565 or visit www.napavalleycf.org

About Calistoga Family Center
Calistoga Family Center is the only locally based social service agency in Calistoga. CFC is a nonprofit organization designed to improve family life, especially for overburdened families, by providing fully integrated services under one roof.  CFC coordinates the services of nineteen different agencies each week.   Calistoga Family Center works to create economic success for all, end family violence, improve family health and raise successful students.

About the St Helena Family Resource Center
The St Helena Family Resource Center focuses its attention on family strategies to develop a wellness model with families of all shapes and sizes.  Using the family structure that is in place, the education, resource and therapy options are applied to find the strongest way to navigate family issues. A staff of behavioral health professionals, outreach workers and educators deliver these services to all families within the upvalley region.

 

Contacts

Media relations
Maire Griffin
Diageo Chateau & Estate Wines
707 299 2626

maire.griffin@diageo.com