Smirnoff Lime joins the Smirnoff Flavour Portfolio
Outside no more! Beginning this month, Smirnoff® Vodka takes everyone's favorite garnish and brings it to the center of attention with the release of Smirnoff Lime, a smooth, aromatic new addition to the number one selling line of flavored vodka.
'Flavored vodkas continue to fuel the growth of the vodka category and Smirnoff leads the pack,' said Mark Breene, vice president, Smirnoff. 'Smirnoff Lime is a natural extension to our flavor line as lime has long been a staple flavor in the creation of cocktails.'
Smirnoff Lime flavored vodka is highly mixable and extremely versatile. It pairs well with a simple mixer like cola or tonic water, yet also is a delicious complement to more complex cocktails like the Smirnoff Lime-Island Iced Tea or the Smirnoff Tall Lime Cosmo (recipes below).
The new Lime is made using the same triple distillation and proprietary filtration process that has made Smirnoff the world's number one premium vodka brand (based on sales by volume. Source: Impact, July 15, 2003). In fact, Smirnoff surpassed 21 super-premium vodkas in The New York Times ('Dining Out' section) blind tasting of January 26, 2005. They cited it as, '…clean and ultrasmooth, with pleasing texture and classic vodka aroma.'
Smirnoff Lime joins the Smirnoff flavor portfolio, which also includes the ripe, juicy Watermelon; the sweet, juicy Strawberry, the tart and refreshing Cranberry, and Raspberry, with its raspberry and blackberry flavors; the smooth Vanilla; balanced, light Citrus, delicious Orange, the crisp Green Apple and rich Black Cherry. All are available in 50-ml, 200-ml, 375-ml, 750-ml, 1L and 1.75L sizes (Citrus and Cranberry are not available in 200-ml and 375-ml sizes). The 750-ml bottle is expected to sell for $12.99.
Cocktail recipes
Smirnoff Lime & Cola
1 ½ oz. Smirnoff Lime Flavored Vodka
Fill tall glass with ice. Add Smirnoff Lime Flavored Vodka. Fill with cola. Garnish with a lime.
Smirnoff Lime-Island Iced Tea
1/3 oz. Smirnoff Lime Flavored Vodka
¼ oz. Tanqueray Gin 1/3 oz.
Captain Morgan Original Spiced Rum
1/3 oz. Jose Cuervo Especial
1/3 oz. Triple Sec
Splash of Sour Mix
Combine everything with ice in a cocktail shaker and shake. Pour (including ice) into a tall glass. Add cola to taste. Garnish with a lime.
Smirnoff Tall Lime Cosmo
1 ¼ oz. Smirnoff Lime Flavored Vodka
½ oz. Triple Sec
Combine over ice in a tall glass. Fill with cranberry juice. Garnish with a lime.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com.
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