The creators of the award winning widget, Guinness &Co, have once again transformed the at home beer drinking experience with the launch of a revolutionary new gadget, the Guinness® Surger®.
Fans of Guinness Draught believe 'Good things come to those who wait', and love to watch the transformation when a pint of Guinness Draught dramatically turns from brown to black topped with a tight creamy white head. The new Guinness Surger is the ultimate gadget for Guinness lovers who want to create this surge and settle magic at home, and enjoy a smooth creamy Guinness Draught.
While Guinness is sold in 150 countries, Brits are the biggest consumers of the black stuff, so the Guinness Surger is set to take off in homes across the UK. Whether relaxing in front of the TV after work or watching the rugby with a group of mates at the weekend, Guinness Surger adds excitement and theatre to that Guinness moment.
Guinness Surger works using ultra-sonic technology. At the touch of a button, the Surger sends an ultra-sonic pulse through the pint glass, releasing the gases in the Guinness beer, which then settles into the velvet pint with creamy head. Guinness Draught Surger beer is made to exactly the same Guinness Draught recipe, but with a different gas mix. While the widget delivers the gases in regular canned Guinness Draught, the Surger works its magic to activate the gas within the beer.
This easy to use technology creates a great looking and tasting Guinness everytime. Guinness Surger starter kits (Surger unit, 2 x 520ml cans and a pint glass) will be available from 27th February 2006 in select Tesco supermarkets across the country. For stockists call 08457 882277. RRSP £16.99 for the starter kit. The special Guinness Draught Surger beer will be sold in 4-packs RRSP £4.99.
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Notes to Editors
Six Easy Steps to Using the Guinness Surger
· Plug in the Surger
· Add 1-2 teaspoons of water onto metal plate
· Take cold Guinness Draught Surger beer from the fridge
· Pour Guinness Draught Surger beer slowly into a clean pint glass at 45º angle
· Place glass on Surger and press button
· Watch it settle and enjoy your Guinness
The Guinness Market
· Over 10 million people in the UK drink Guinness Draught beer
Awards
· The Guinness Widget was awarded the Queens award for Technological Achievement in 1991
Diageo Great Britain is the sales and marketing division of Diageo in Great Britain. Diageo is the world's leading premium drinks business, owning such brands as SMIRNOFF®, GUINNESS®, GORDON’S ®, BELL’S ® and BAILEYS®.
Innovation has been pivotal to Diageo Great Britain's growth and there is a strong track record of success in this area over the last few years, including Smirnoff Ice and Baileys Minis. Most recently, Bell's Special Reserve Scotch Whisky, Smirnoff Norsk, J&B –6 Scotch Whisky and Slate 20 have all been successfully launched into the GB marketplace.
Diageo Great Britain is a member of The Portman Group, promoting responsible drinking. Visit www.drinkaware.co.uk for information and guidance on responsible drinking.
Guinness and Surger words and associated logos are trade marks.