A new premium single malt expression of Cardhu™, destined initially for the Spanish and Portuguese markets, has been launched by Diageo.
Cardhu Special Cask Reserve, from Cardhu distillery on Speyside in Scotland, is a perfectly balanced single malt of exceptional flavour and smoothness which has been aged in rejuvenated American oak casks. Each small volume batch is carefully selected and numbered as shown on the bottle and carton. It carries no age statement.
It will be distributed alongside the well established and highly successful 12 year old Cardhu Single Malt Scotch whisky, the leading malt whisky brand in Spain. As a much rarer and more exclusive whisky, it will sell at a premium to the Cardhu 12 year old single malt.
Cardhu Special Cask Reserve has been extensively pre-tested, and has been received with great enthusiasm by consumers in its key markets as well as by independent expert tasters.
The marketing director for the Classic Malts Selection™, Nick Morgan, said:
“This new single malt carefully preserves the familiar distillery profile of Cardhu. But the decision to use old, hand selected casks, carefully rejuvenated, has been totally vindicated by this whisky’s complexity, smoothness, richness and maturity. We’ve been delighted by its reception from expert tasters as well as from consumers.”
As a new member of the Cardhu brand family, Cardhu Special Cask Reserve displays many of the familiar branding and packaging signals associated with Cardhu 12 year old. However, the labelling and packaging is predominantly black and gold, a move away from the familiar tortoiseshell scheme of Cardhu 12 year old, though it retains the decanter-style bottle and the wooden stopper. It is going into its markets in October.
- ends -
Tasting Notes:
‘A deep-coloured, well balanced malt whisky of exceptional flavour and smoothness, in which all of Cardhu’s luscious ripe fruitiness is balanced by a delicious spicy dryness.’
About Diageo:
Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, JεB, José Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com