November 9th, 2004, Beijing, China -- JOHNNIE WALKER, the world’s number
one deluxe Scotch whisky, announced today the selection of Beijing, China, as
the host city of the 2005 JOHNNIE WALKER CLASSIC, Asia Pacific’s premier
golf event. This will be the first time the JOHNNIE WALKER CLASSIC has been
played in mainland China, and marks an important milestone for the 14-year old
tournament and the development of the sport of golf in China.
Commenting on the decision, Mr. Ben Anderson, JOHNNIE WALKER Global Brand Director
said: “We are thrilled to bring our prestigious event to the great nation
of China. We hope that by bringing the JOHNNIE WALKER CLASSIC to China that
we can help to build appeal and prestige for golf and recognition of JOHNNIE
WALKER Scotch whisky, both of which are undisputedly Scotland’s greatest
gifts to the world.”
The 2005 JOHNNIE WALKER CLASSIC, presented by Johnnie Walker, the world’s
leading scotch whisky with annual sales of approximately 11.7 million nine-litre
cases, will be played at the Jack Nicklaus designed Pine Valley Golf Resort
and Country Club in Beijing from April 21st through the 24th, and will again
attract some of the world’s best players. The event is tri-sanctioned
by the European, Asian and Australasian PGA Tours and features prize money of
£1,250,000, an increase of 25% on this year. The JOHNNIE WALKER CLASSIC
is one of the richest events in Asia and will be the biggest and richest tournament
ever held in Beijing.
Mr. Hu Jian Guo, Vice Chairman of the China Golf Association, which has officially
sanctioned the tournament, echoed Mr. Anderson’s enthusiasm for staging
the event in China:
“The JOHNNIE WALKER CLASSIC, is one of Asia’s great tournaments
and we are very proud to host this event here in China in 2005. The JOHNNIE
WALKER CLASSIC will give Chinese professional golfers the chance to compete
alongside some of the best golfers in the world, and will showcase our strength
in attracting and hosting world class events leading up to the Beijing Olympics
in 2008,” he said.
The JOHNNIE WALKER CLASSIC, jointly owned by JOHNNIE WALKER and IMG, was first
staged in Hong Kong in 1990. Over the past fourteen years, the event has been
played in eight different Asian cities over ten different golf courses. The
popular event has always attracted world-class players and has been won by some
of the best known names in international golf: England’s Nick Faldo, the
winner of six major championships, won the inaugural event in 1990 and again
in 1993. American Tiger Woods, world no. 1 for a record 264 consecutive weeks,
won in Phuket in 1998 and in Bangkok in 2000. Australian Greg Norman, the winner
of two majors, won in Phuket in 1994 when he was the world no. 1.
American Fred Couples, with 1 major championship to his credit won in the Philippines
in 1995, Welshman Ian Woosnam, past US Masters Champion won in Singapore in
1996. Ernie Els of South Africa, three time major winner and world no. 2 won
the JOHNNIE WALKER CLASSIC on the Gold Coast and in Perth, Western Australia
in 1997 and in 2003 respectively. Michael Campbell, New Zealand’s no.
1 golfer won in Taipei in 1999. South African Retief Goosen, the current US
Open Champion won in Perth in 2002 and European Ryder Cup star, Miguel Angel
Jimenez of Spain won the 2004 event in Bangkok.
Dr. Chanchai, Chairman of the Pine Valley Golf Resort and Country Club, commented
on the unique honour staging the event bestows upon the club, saying “As
the most influential golf club in China, Pine Valley is proud to provide a challenging,
world-class venue for the JOHNNIE WALKER CLASSIC. We look forward to promoting
golf in China by welcoming many of the World’s best players to our Club
for what promises to be a great tournament.”
JOHNNIE WALKER is the world’s number one deluxe Scotch whisky. When it
comes to the game of golf, there are few brands that can match JOHNNIE WALKER’s
association with the sport, which extends back more than 100 years making it
an integral part of the brand’s Scottish heritage. The joint history of
JOHNNIE WALKER and golf comes together perfectly in the JOHNNIE WALKER CLASSIC.
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To learn more about the 2005 JOHNNIE WALKER CLASSIC, please contact Paula
Elenga, Head of Internal Communications, Amsterdam Brands on +31 (0)20 774 5000
Notes to the editors:
In the game of golf, there are few brands that can match JOHNNIE WALKER’S
association with the sport and the style and excellence of its flagship tournament
– THE JOHNNIE WALKER CLASSIC. It is a tournament that in fourteen years
has gained the reputation of being one of the best in the world, continually
attracting outstanding players, huge galleries and worldwide television coverage.
The JOHNNIE WALKER CLASSIC jointly owned and proudly presented by DIAGEO and
IMG. DIAGEO plc is the world’s leading premium drinks business, and is
the proud owner of the JOHNNIE WALKER brand. JOHNNIE WALKER is the world’s
leading deluxe Scotch whisky with annual sales of approximately 11.7 million
nine-litre cases. IMG is the world’s premier sports and lifestyle management
and marketing firm with an international staff of more than 2,200 people in
70 offices in 30 countries.
JOHNNIE WALKER has a long association with golf. Golf and Scotch whisky are
arguably two of Scotland’s greatest gifts to the world, which may explain
why the world’s leading Scotch whisky brand, JOHNNIE WALKER, sponsors
Asia Pacific’s premier golf event, the JOHNNIE WALKER CLASSIC. But there
is more to this brand’s long-term commitment to the game of golf.
Says the JOHNNIE WALKER Global Brand Director Ben Anderson; “This world-class
tournament is an opportunity for us to build relationships on many levels, with
our consumers, with our trade, and with the players themselves. Most of all
the tournament is a platform to promote the philosophy that lies at the heart
of the JOHNNIE WALKER brand, Keep Walking.”
“This philosophy is about inspiring personal progress, inspiring people
to take the next step on their journey towards their goals. Professional Golfers
are inspiring examples of this message as they have overcome challenges to excel
at the highest level of the sport. We hope that the tournament inspires others
to follow their own dreams.”
The JOHNNIE WALKER CLASSIC was the first and only event to be tri-sanctioned
by the European, Australasian and Asian PGA Tours. Uniquely, the location for
the tournament changes every year as the event moves from one exotic location
to another. It has been held in Hong Kong, Thailand, Singapore, Australia, Philippines
and even Taiwan. The tournament attracts crowds of up to 60,000 people and hosts
over 300 local and international media, and is watched across the world with
a global TV audience reach of 200 million households with up to 700 hours of
live broadcast.
The tournament attracts one of the best fields of players assembled in Asia
every year, drawing from the best players in Europe, Asia and Australia. They
compete for what has been one if the biggest prizes in Golf in Asia, with a
total purse in 2005 of £1.25m, an increase of 25% on last year, and a
winner’s cheque of £208,333.