Promoting responsible drinking

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Treated responsibly, alcohol is associated with enjoyment and celebration, but it is common knowledge that excessive or inappropriate consumption can cause health and social problems for individuals and society. As the world’s leading premium drinks business, Diageo wants to be at the forefront of industry efforts to promote responsible drinking. Our approach is based on the following key principles:

  • set world-class standards for responsible marketing and innovation
  • combat alcohol misuse, working with others on initiatives to reduce alcohol-related harm
  • seek to promote a shared understanding of what it means to drink responsibly.

We focus our efforts on areas where we can use Diageo resources and expertise most effectively, taking into account the expectations of consumers, commercial partners, governments and employees. Some examples of these initiatives can be viewed via the sub-menu to the left.

We also collaborate with other leading drinks companies and industry-funded organisations around the world to help remind consumers to drink responsibly at all times.

Country / region
Organisation
Website

Australia

Drinkwise

http://www.drinkwise.com.au

Canada

Educ'alcool

http://www.educalcool.qc.ca

Czech Republic

Forum-psr

http://www.forum-psr.cz/

Denmark

GODA

http://www.goda.dk/

European Union

The European Forum for Responsible Drinking

http://efrd.org

France

Entreprise et Prevention

http://www.ep.soifdevivre.com/

Hungary

Hungarian Association for Responsible Alcohol Consumption

http://www.hafrac.com/

Ireland

MEAS - Mature Enjoyment of Alcohol in Society

http://www.meas.ie/

 

Drinkaware (Ireland)

http://www.drinkaware.ie/

Malta

The Sense Group

http://www.thesensegroup/org/

Mexico

FISAC

http://www.alcoholinformate.org.mx/

Netherlands

STIVA

http://www.stiva.nl/

South Africa

ARA

http://www.ara.co.za/

Spain

Fundación Alcohol y Sociedad

http://www.alcoholysociedad.org/

Taiwan

Taiwan Beverage Alcohol Forum

http://www.tbaf.org.tw/

United Kingdom

The Portman Group

http://www.portman-group.org.uk/

          

DrinkAware (UK)           

http://www.drinkaware.co.uk

United   States 

The Century Council

http://www.centurycouncil.org/