Diageo is committed to the responsible marketing of its brands and effective self-regulation across the industry.
We are committed to self-regulation, as mandated by our own internal Diageo Marketing Code. This Diageo code applies in addition to industry codes and government regulations, and sets the minimum global standards of practice for all Diageo marketing activities around the world including advertising, promotions, brand innovation activities, consumer PR and the development and content of websites.
Diageo is committed to self-regulation for the industry and is a member of leading NGOs and SAOs including the International Centre for Alcohol Policies (ICAP), The Amsterdam Group, The Portman Group, DISCUS and The Century Council.
Click here to download the Diageo marketing code (257KB) PDF