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Diageo Company: |
Diageo plc |
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NGO partner: |
Tomorrow's People Trust |
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Project timescale: |
1984 - 2008 |
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Aims: |
help move people out of long-term unemployment |
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deliver social benefits and help sustain a prosperous business environment
enable Diageo employees to share their skills and knowledge |
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Focus area: |
Skills for Life |
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Tomorrow's People Trust is a pioneering not for profit organisation which tackles long-term unemployment in deprived neighbourhoods in the UK, providing a vital link between employers, government initiatives and community support groups. In March, the trust became legally independent from Diageo.
For Diageo, Tomorrow's People is an important success story. Created by our business in the 1980s, we have invested £25 million in the trust over 20 years and dedicated significant management time to helping it achieve its very worthwhile objectives. An independent evaluation, available on the website, showed that the trust has helped 382,000 people into employment and estimates the benefits to society at £450 million.
Many Diageo employees have been involved with the trust’s charitable activity. The experience has been enriching for all, providing employees with mentoring opportunities, advisory committee and board membership, project work and the chance to develop their influencing skills.
Tomorrow's People's independence is an example of our taking an active role in the communities in which we operate and empowering the organisations we help to become self-supporting in the long-term. The change will deliver significant benefits - a greater sense of community ownership and freedom to engage new supporters and form new partnerships.
With a commitment to invest in Tomorrow's People for a further five years, we are currently working with the Trust to explore a responsible drinking programme, with the aim of helping to combat alcohol abuse in our communities.
In March 2005, the trust became legally independent from Diageo and has, for the first time, measured its 20 years of work and its economic and social benefits across the UK. The evaluation, undertaken by the Oxford Economic Forecasting and commissioned by the Diageo Foundation, shows considerable savings to the Exchequer, the health service and to the costs of crime. Click here for more details.
To read more about Tomorrow’s People visit: http://www.tomorrows-people.co.uk/