While North America is our most profitable and most developed market, we believe it presents significant potential for growth opportunities. Given shifting consumer trends towards premium products and favourable demographics, it is, perhaps, the world’s most significant emerging market for premium drinks. Diageo North America includes both the United States and Canada.
Top brands
• Smirnoff Vodka
• Smirnoff Ice
• Johnnie Walker
• Captain Morgan
• Baileys
• José Cuervo
• Crown Royal
• Tanqueray
• Guinness
• Chateau & Estate Wines
Growth in top-line and market share
• Growth in spirits markets overall
• Trend towards premium brands
• Growth in Diageo's beer brands
• Growth in wine
• Continued outperformance of market
Where we make our brands
Diageo owns eight production facilities throughout the US and Canada, producing spirits, ready to drink products, and vineyards in Northern California producing wine.