International is a business like no others within Diageo. Its sheer size and geographic spread make it challenging, exciting and rich in potential. Employees, joint venture partners, distributors, customers, consumers, routes to market and the regulatory environments vary from country to country, district to district, and culture to culture. Diageo International consists of the following three regional hubs.
1. Latin America and the Caribbean
2. Africa
3. Global Travel and Middle East
Top brands
• Smirnoff in South Africa
• Johnnie Walker in Global Travel and Middle East
• Guinness in Africa
• Buchanan’s in Venezuela
• Red Stripe in Jamaica
Growth across key markets
• Very strong top line growth
• High levels of investment in marketing
• Innovation to broaden category reach
Where we make our brands
Diageo produces the world-famous Red Stripe lager in Jamaica. Rums such as Captain Morgan, Cacique and Myers’s are all produced in the Latin American region. Cacique and Pampero rums are both distilled in Venezuela with José Cuervo being produced in Mexico.